Keyword research is identifying what words or phrases users are searching for that directly relate to your business or product. Finding the right keywords is a significant component for development. Until you find the keywords and phrases that your website needs to rank for, you cannot fully optimize your website to receive the appropriate amount…

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Agency life. It’s not all Mad Men day drinking and coming up with brilliant slogans. Turns out, you actually have to prove your value to your clients, almost always on a much faster timetable than your marketing in-house peers. There are many challenges to being a marketing agency, but here are some of the biggest:…

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There’s no shortage of software companies offering you ways to track your marketing successes. But what actually qualifies as a marketing success? Many companies tout their large Twitter following, voluminous content libraries, stacked Hootsuites, and robust Pinterest boards, yet most businesses fail to connect the dots between content production and lead generation. While your LOL…

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Are you tired of watching your competition beat you in sales, media, or visibility? Competition is a natural part of business, but that doesn’t mean you have to be on the losing side of it. We’ve already discussed adopting your competitor’s winning strategies as a way to save time in your marketing campaigns. But on…

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Our growth hacker wrote the thorough and extensive guide “How to Spy on Your Competitors .” In it, he describes the manual way one could go about putting together a competitive analysis. Audienti automates this entire process, delivering you up-to-date intel on what your competitors are doing. But now what? Having a competitive analysis means…

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In what’s now been taken down on LinkedIn but lives on forever on the internets, Toronto-based Vestra iNet posted the description for “Content Writer & SEO Specialist,” a position for which they’re hiring: Perusing the description, it looks like the pretty standard SEO or content job at a web shop. Then you get to that…

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While keyword research isn’t the sexiest of marketing tasks, it’s an essential part of maximizing your resources in an ever-evolving digital landscape. Obviously, ranking for the right keywords related to your product or offering is like finding your marketing sweet spot. Researching your keywords tells you exactly how to grow your audience, by giving you insight…

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A slow Friday afternoon took a turn for the weird when our interns looked to Google to answer a few “common” questions. Are you losing new customers to bad Google search recommendations? Relevance matters. Rise above digital noise and get your message heard in a noisy market. Start your free trial of Audienti today to reclaim your…

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Business Dictionary defines the “Silo Mentality” as a mindset present when certain departments or sectors do not wish to share information with others in the same company. Goin on to point out that [t]his type of mentality will reduce efficiency in the overall operation, reduce morale, and may contribute to the demise of a productive…

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B2B content marketing can very well be an expensive venture; this perception perpetuated by content marketing megastars like RedBull, who have massive marketing budgets and tons of resources. However, rolling in the dough is not an essential trait for a company or marketer looking to set up an excellent content marketing plan. If you are…

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