Spy on Your Competitors: Adopting Winning Strategies
Our growth hacker wrote the thorough and extensive guide “How to Spy on Your Competitors .” In it, he describes the manual way one could go about putting together a competitive analysis. Audienti automates this entire process, delivering you up-to-date intel on what your competitors are doing. But now what? Having a competitive analysis means not […]
Political Marketing and Its Role at the Poll
While it’s nice to think that our voting decisions are based purely on how well the platforms of each of the candidates aligns with our own individual set of beliefs and values, it is far more likely that our ballots are cast based on the outcomes of carefully targeted and optimized political marketing campaigns. Initially, […]
The 10 Content Marketing Commandments
Follow these 10 Content Marketing Commandments to ensure content marketing success at your shop: Thou Shalt ListenContent marketing success entails more listening and less talking than traditional outbound marketing strategies. Join online conversations where your target audience is present and read their content. This tactic will help you learn and understand what’s important to the […]
Shine Bright Like a Diamond: The 4Cs of Content Marketing
Developing a marketing campaign that resonates with your target audience requires a carefully thought-out marketing map, and even more planning if you want it to elicit the ‘calls to action’ you desire-whether that’s consumer buying, social following/sharing, or enhanced brand awareness. But getting on the radar of your target audience requires a strategic and creative […]
10 Marketing Myths That Are Costing You
In your career as a marketer, there will be plenty of folks who just don’t “get” what marketing is or why it is so important. They have heard chatter about what marketing is or have had some brief experience with it in the past. Some of these people confuse marketing and advertising; others believe that […]
How to Better Manage and Motivate Your Virtual Team
In 2015, more companies than ever before are offering flexible workspace alternatives for their employees, such as hoteling stations and the option of telecommuting. In fact, the 2014 National Study of Employers, conducted by the Society for Human Resource Management, found that roughly 67 percent of the U.S. workforce reports telecommuting at some point each week. […]
Great Tips to Watching Competitor Activity
Keep your friends close, but your competitors closer. As we’ve said before, one of the biggest mistakes a company can make is neglecting to keep an eye on competitor activity. Never underestimate the potential of a single product rollout or service launch. Within weeks or even days, a company can really surprise you. Additionally, a […]
An Introduction to 1:1 Marketing
It seems like every few months there’s a new trend in digital marketing. While 1:1 Marketing is trending, it’s not going anywhere, and we can’t get enough of it. Here is an approach that puts customer service and the customer’s experience at the top of the marketing priority totem pole. If you’re a B2B company, […]
Top 7 Competitor Research Tools
A marketer’s job is dynamic, demanding, and dependent on having a constant eye on your competitor research. Understanding and predicting industry trends is important, but maintaining your knowledge about the competition is even more so. Your competitors are wading in the same pool, so it’s your job to fish delicately for the right leads and […]