Author name: quin

Content Marketing Metrics: Which Ones Matter?

There’s no shortage of software companies offering you ways to track your marketing successes. But what actually qualifies as a marketing success? Many companies tout their large Twitter following, voluminous content libraries, stacked Hootsuites, and robust Pinterest boards, yet most businesses fail to connect the dots between content production and lead generation. While your LOL …

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Spy on Your Competitors: Adopting Winning Strategies

Our growth hacker wrote the thorough and extensive guide “How to Spy on Your Competitors .” In it, he describes the manual way one could go about putting together a competitive analysis. Audienti automates this entire process, delivering you up-to-date intel on what your competitors are doing. But now what? Having a competitive analysis means …

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4 Marketing Tasks You Should Not Automate

Marketing automation is considered a must-have component of any successful marketing mix in today’s marketing landscape. It comes with its challenges, of course, but when done right automation can give a marketing infrastructure the needed consistency to fully maximize all available marketing channels make an impression on customers and prospects. However, when incorporating marketing automation …

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The 10 Content Marketing Commandments

Follow these 10 Content Marketing Commandments to ensure content marketing success at your shop: Thou Shalt ListenContent marketing success entails more listening and less talking than traditional outbound marketing strategies. Join online conversations where your target audience is present and read their content. This tactic will help you learn and understand what’s important to the …

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Shine Bright Like a Diamond: The 4Cs of Content Marketing

Developing a marketing campaign that resonates with your target audience requires a carefully thought-out marketing map, and even more planning if you want it to elicit the ‘calls to action’ you desire-whether that’s consumer buying, social following/sharing, or enhanced brand awareness. But getting on the radar of your target audience requires a strategic and creative …

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How to Better Manage and Motivate Your Virtual Team

In 2015, more companies than ever before are offering flexible workspace alternatives for their employees, such as hoteling stations and the option of telecommuting. In fact, the 2014 National Study of Employers, conducted by the Society for Human Resource Management, found that roughly 67 percent of the U.S. workforce reports telecommuting at some point each …

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