[student] [ld_profile] [/student]

Quin Woodward-Pu

Quin is the former VP of Marketing of Audienti. In line with #Growmance, she's now the VIP matchmaker at Three Day Rule.


pitfall e1604498577623

Content Marketing Metrics: Which Ones Matter?

By Quin Woodward-Pu / December 14, 2016 / 0 Comments

There’s no shortage of software companies offering you ways to track your marketing successes. But what actually qualifies as a marketing success? Many companies tout their large Twitter following, voluminous content libraries, stacked Hootsuites, and robust Pinterest boards, yet most businesses fail to connect the dots between content production and lead generation. While your LOL […]

Read More
shutterstock 168715445 e1604503216811 1024x575 1

Learning From Your Competitor’s Mistakes

By Quin Woodward-Pu / December 9, 2015 / 0 Comments

Are you tired of watching your competition beat you in sales, media, or visibility? Competition is a natural part of business, but that doesn’t mean you have to be on the losing side of it. We’ve already discussed adopting your competitor’s winning strategies as a way to save time in your marketing campaigns. But on […]

Read More
shutterstock 176713703 e1604504031200 scaled 1

Spy on Your Competitors: Adopting Winning Strategies

By Quin Woodward-Pu / December 7, 2015 / 0 Comments

Our growth hacker wrote the thorough and extensive guide “How to Spy on Your Competitors .” In it, he describes the manual way one could go about putting together a competitive analysis. Audienti automates this entire process, delivering you up-to-date intel on what your competitors are doing. But now what? Having a competitive analysis means […]

Read More
shutterstock 198357260 e1604499703895

4 Marketing Tasks You Should Not Automate

By Quin Woodward-Pu / July 7, 2015 / 0 Comments

Marketing automation is considered a must-have component of any successful marketing mix in today’s marketing landscape. It comes with its challenges, of course, but when done right automation can give a marketing infrastructure the needed consistency to fully maximize all available marketing channels make an impression on customers and prospects. However, when incorporating marketing automation […]

Read More
silos e1604497832832

Political Marketing and Its Role at the Poll

By Quin Woodward-Pu / July 2, 2015 / 0 Comments

While it’s nice to think that our voting decisions are based purely on how well the platforms of each of the candidates aligns with our own individual set of beliefs and values, it is far more likely that our ballots are cast based on the outcomes of carefully targeted and optimized political marketing campaigns. Initially, […]

Read More
craftingideas e1604502848713

The 10 Content Marketing Commandments

By Quin Woodward-Pu / June 23, 2015 / 0 Comments

Follow these 10 Content Marketing Commandments to ensure content marketing success at your shop: Thou Shalt Listen Content marketing success entails more listening and less talking than traditional outbound marketing strategies. Join online conversations where your target audience is present and read their content. This tactic will help you learn and understand what’s important to […]

Read More
mining good ideas1 e1604502784186 1024x577 1

Shine Bright Like a Diamond: The 4Cs of Content Marketing

By Quin Woodward-Pu / June 4, 2015 / 0 Comments

Developing a marketing campaign that resonates with your target audience requires a carefully thought-out marketing map, and even more planning if you want it to elicit the ‘calls to action’ you desire-whether that’s consumer buying, social following/sharing, or enhanced brand awareness. But getting on the radar of your target audience requires a strategic and creative […]

Read More
analytics1 e1604502696478

Audience Segmentation 101

By Quin Woodward-Pu / June 2, 2015 / 0 Comments

Every business has a target audience. That target audience is comprised of many different people with varied backgrounds, interests, and preferences for what content they want and how they like to receive it. Ideally, you would be able to tailor your messaging and content to each individual in your audience in order to make a […]

Read More
cogs team e1604496095625

10 Marketing Myths That Are Costing You

By Quin Woodward-Pu / June 1, 2015 / 0 Comments

In your career as a marketer, there will be plenty of folks who just don’t “get” what marketing is or why it is so important. They have heard chatter about what marketing is or have had some brief experience with it in the past. Some of these people confuse marketing and advertising; others believe that […]

Read More
piggy e1604503419322

How to Better Manage and Motivate Your Virtual Team

By Quin Woodward-Pu / January 23, 2015 / 0 Comments

In 2015, more companies than ever before are offering flexible workspace alternatives for their employees, such as hoteling stations and the option of telecommuting. In fact, the 2014 National Study of Employers, conducted by the Society for Human Resource Management, found that roughly 67 percent of the U.S. workforce reports telecommuting at some point each […]

Read More