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Tips and Tricks from our Digital Marketing & Growth Hacking Community

At Growmance and through our Udemy courses, we have over 20,000 growth hackers, digital marketers, entrepreneurs, and other digital marketing professionals that spend their time figuring out the best ways to market their own products and services.

Occasionally, one of them will decide to share great tips, tricks, and ideas.  We share these here.


Five Marketing Metrics to Master

By William Flanagan | Aug 6, 2015

Just like you go to the doctor for your annual physical, your marketing plan requires consistent check-ups to ensure that it’s healthy and running like smoothly. Regular testing is one way to ensure that all of your tools and systems are working properly, but another great way to gauge the health of your marketing is…

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Clout of the Cloud: Cloud Marketing Automation Tools

By William Flanagan | Aug 6, 2015

With any novel technology comes its promises and pitfalls. It may have taken some a while to work out the unforeseen flaws and kinks of the cloud … but over time cloud-based technology has taken the digital marketing world by storm. According to a recent Forbes article, 47% of marketing departments will have 60% or…

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Email Marketing Growth Hacking Strategies for Lead Generation

By William Flanagan | Jul 30, 2015

Email marketing—it isn’t sexy but it is a necessary element of modern marketing best practices. Are your email campaigns coming up little short on the number expected responses lately? Check out these sure-fire tips to get your emails read. Free Download: Want to manage your marketing automation like an expert? Download our free toolkit, Don’t…

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Fill ‘Er Up! How to Perform Effective B2B Content Marketing

By William Flanagan | Jul 24, 2015

You have a marketing scheme that you built from the ground up, using your inside knowledge of your company and your marketing wiles as a blueprint to guide you. All of your tools and channels are greased and ready to roll, and you’re feeling confident—congrats! That’s the first big step toward successful marketing, and it’s…

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Platform Paradigm: Piecing Together the Multichannel Marketing Puzzle

By William Flanagan | Jul 23, 2015

As the number of channels and devices continues to grow, it has caused an uptick in the complexity and change in marketing norms today. And at the intersection of marketing and technology, gives rise to multichannel marketing platforms. Survival of the Fittest Among all this noise, consumers have become more and more desensitized to the…

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Keeping Tabs: Small Businesses and Competitor Tracking

By William Flanagan | Jul 21, 2015

As a marketer for a small business, competitor tracking can seem superfluous. With many resource constraints, many small business marketing operations neglect researching and following their competitors because they believe it to be a time-consuming, expensive, and overall daunting task with little ROI. However, the reality is that as a small business, competitor tracking is…

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Under Lock and Key: Protecting Your Marketing Ideas

By William Flanagan | Jul 16, 2015

As a marketer, you understand that your clients rely on you to consistently produce and implement creative and innovative marketing ideas. A particularly clever or creative marketing idea or method is a very valuable, and vulnerable, piece of intellectual property (IP) and is one of the most critical business assets you have. As with anything…

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Bouncing Back: How to Recover from a Social Media Screw-Up

By William Flanagan | Jul 10, 2015

Everything was going right. You constructed a bullet-proof framework, methodically planned out every milestone, readied the marketing troops for action, prepped the balloon drop and chilled the bubbly—by all accounts, you were primed and ready for social media campaign success. Then, the unthinkable happened… your campaign fizzled out faster than the bubbles in a warm…

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Marketing Mix Tape: Social Listening to the Beat of the Consumer Drum

By William Flanagan | Jul 8, 2015

In today’s uber digital and social media-driven world, online engagement is a never-ending story. You’ve probably heard the age-old notion: we have two ears and one mouth so use them in that proportion—and this virtue rings true when it comes to implementing social listening within your marketing mix. Monitoring social media for content related to your brand must…

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