The Blog For Lead Gen
5 Steps to Breaking Down Marketing Silos
Business Dictionary defines the “Silo Mentality” as a mindset present when certain departments or sectors do not wish to share information with others in the same company. Goin on to point out that [t]his type of mentality will reduce efficiency in the overall operation, reduce morale, and may contribute to the demise of a productive […]
Read More
SEO 101 – Is SEO Dead?
So I’m sure right now you’re asking yourself, “Isn’t SEO dead?” Let me respond by asking you how many times have you used Google today, and how many times are you going to use it tomorrow? Check out our SEO 101 and decide for yourself. While it’s not 1995 anymore, SEO still carries its […]
Read More
Tackling B2B Content Marketing on a Budget
B2B content marketing can very well be an expensive venture; this perception perpetuated by content marketing megastars like RedBull, who have massive marketing budgets and tons of resources. However, rolling in the dough is not an essential trait for a company or marketer looking to set up an excellent content marketing plan. If you are […]
Read More
Measuring Up: Applying Predictive Analytics to Up the Ante
Scientists don’t draw conclusions without empirical research; verdicts are not made without evidence; and by the same token, business practices should also be data-driven. If you play your cards right, assessing predictive metrics and content KPIs can strengthen the different elements of your marketing mix. Free download: Before embarking on a massive SEO overhaul, make sure your website’s […]
Read More
Five Marketing Metrics to Master
Just like you go to the doctor for your annual physical, your marketing plan requires consistent check-ups to ensure that it’s healthy and running like smoothly. Regular testing is one way to ensure that all of your tools and systems are working properly, but another great way to gauge the health of your marketing is […]
Read More
Clout of the Cloud
With any novel technology comes its promises and pitfalls. It may have taken some a while to work out the unforeseen flaws and kinks of the cloud … but over time cloud-based technology has taken the digital marketing world by storm. According to a recent Forbes article, 47% of marketing departments will have 60% or […]
Read More
How Marketers Can Leverage Project Management Workflow Tools
Project management (PM) – a skillset many marketers will openly admit they have very little patience for and very little experience in. Because of this, marketers (who tend to be on the more creative side of the scale) can often dismiss project management as time-consuming and unnecessary – a function best suited for web or […]
Read More
Email Marketing Growth Strategies for Leadgen
Email marketing—it isn’t sexy but it is a necessary element of modern marketing best practices. Are your email campaigns coming up little short on the number expected responses lately? Check out these sure-fire tips to get your emails read. Free Download: Want to manage your marketing automation like an expert? Download our free toolkit, Don’t […]
Read More
Are Startups the New Garage Bands?
Young people are the future. Kids, teens, and young adults (20s) in today’s society are generally more educated and worldlier than any generation before them, thanks in large part to the Internet and an increasingly competitive educational and career atmosphere. These young people have grown up with technology always being a part of their lives, […]
Read More