The #Growmance Blog
Articles, Posts, and Quick Tips from Audienti staff and our #Growmance community members on growth hacking and digital marketing.
Marketing automation is considered a must-have component of any successful marketing mix in today’s marketing landscape. It comes with its challenges, of course, but when done right automation can give a marketing infrastructure the needed consistency to fully maximize all available marketing channels make an impression on customers and prospects. However, when incorporating marketing automation […]
While it’s nice to think that our voting decisions are based purely on how well the platforms of each of the candidates aligns with our own individual set of beliefs and values, it is far more likely that our ballots are cast based on the outcomes of carefully targeted and optimized political marketing campaigns. Initially, […]
Empower Consumers An ideal marketing strategy is one that gets audiences moving. It creates consumer reactions and actions that benefit your business—whether that may be enhanced awareness and engagement, social sharing and online support, or purchasing. Effective messaging is vital to any strategic business plan, and this is where content marketing is your power move. Action-oriented content is based […]
Follow these 10 Content Marketing Commandments to ensure content marketing success at your shop: Thou Shalt Listen Content marketing success entails more listening and less talking than traditional outbound marketing strategies. Join online conversations where your target audience is present and read their content. This tactic will help you learn and understand what’s important to […]
Developing a marketing campaign that resonates with your target audience requires a carefully thought-out marketing map, and even more planning if you want it to elicit the ‘calls to action’ you desire-whether that’s consumer buying, social following/sharing, or enhanced brand awareness. But getting on the radar of your target audience requires a strategic and creative […]
Every business has a target audience. That target audience is comprised of many different people with varied backgrounds, interests, and preferences for what content they want and how they like to receive it. Ideally, you would be able to tailor your messaging and content to each individual in your audience in order to make a […]
In your career as a marketer, there will be plenty of folks who just don’t “get” what marketing is or why it is so important. They have heard chatter about what marketing is or have had some brief experience with it in the past. Some of these people confuse marketing and advertising; others believe that […]
Why you should spy on your online competitors You probably know YOUR business well but: Do you know your competitors? You’re probably wondering: “Why my competitors have more online success than me, even though I’m producing great content?” Or: “Why my competitors have more followers on social media, more visitors on their website, and more leads?” Knowing your […]
In 2015, more companies than ever before are offering flexible workspace alternatives for their employees, such as hoteling stations and the option of telecommuting. In fact, the 2014 National Study of Employers, conducted by the Society for Human Resource Management, found that roughly 67 percent of the U.S. workforce reports telecommuting at some point each […]
Keep your friends close, but your competitors closer. As we’ve said before, one of the biggest mistakes a company can make is neglecting to keep an eye on competitor activity. Never underestimate the potential of a single product rollout or service launch. Within weeks or even days, a company can really surprise you.