The #Growmance Blog
Articles, Posts, and Quick Tips from Audienti staff and our #Growmance community members on growth hacking and digital marketing.
It seems like every few months there’s a new trend in digital marketing. While 1:1 Marketing is trending, it’s not going anywhere, and we can’t get enough of it. Here is an approach that puts customer service and the customer’s experience at the top of the marketing priority totem pole. If you’re a B2B company, […]
A marketer’s job is dynamic, demanding, and dependent on having a constant eye on your competitor research. Understanding and predicting industry trends is important, but maintaining your knowledge about the competition is even more so. Your competitors are wading in the same pool, so it’s your job to fish delicately for the right leads and […]
Company websites compete for niches in online markets. Only a small portion can get most of the attention. Website traffic shows a “winner-take-all effect”. All smaller, less active players lose against that winner. So most businesses aim for slower success in the “long tail”. For some startups and most lifestyle businesses, this is enough. But […]
Outsourcing, as we’ve said before, is great for a lot of reasons. You can reduce your overhead costs and focus on what your company actually does without overextending your staff. But there are certain services and aspects of your business that you should never, ever outsource.
We have compiled five valuable lessons on outsourcing. Lessons – both good and bad – from companies and individuals who have outsourced. Be Selective in Your Outsourcing While it is obvious that your company does not have to outsource everything (or keep everything in-house), you should take some time to consider what makes the most […]