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Tips and Tricks from our Digital Marketing & Growth Hacking Community
At Growmance and through our Udemy courses, we have over 20,000 growth hackers, digital marketers, entrepreneurs, and other digital marketing professionals that spend their time figuring out the best ways to market their own products and services.
Occasionally, one of them will decide to share great tips, tricks, and ideas. We share these here.
Fill ‘Er Up! How to Perform Effective B2B Content Marketing
You have a marketing scheme that you built from the ground up, using your inside knowledge of your company and your marketing wiles as a blueprint to guide you. All of your tools and channels are greased and ready to roll, and you’re feeling confident—congrats! That’s the first big step toward successful marketing, and it’s…
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Platform Paradigm: Piecing Together the Multichannel Marketing Puzzle
As the number of channels and devices continues to grow, it has caused an uptick in the complexity and change in marketing norms today. And at the intersection of marketing and technology, gives rise to multichannel marketing platforms. Survival of the Fittest Among all this noise, consumers have become more and more desensitized to the…
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Keeping Tabs: Small Businesses and Competitor Tracking
As a marketer for a small business, competitor tracking can seem superfluous. With many resource constraints, many small business marketing operations neglect researching and following their competitors because they believe it to be a time-consuming, expensive, and overall daunting task with little ROI. However, the reality is that as a small business, competitor tracking is…
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Marketing Conferences: Is the Juice Worth the Squeeze?
As a marketer, one of your primary goals is to maximize your ROI—that means that time is money, especially when you’re budget is tight. Every hour and every dollar needs to be spent in a way that positively impacts your bottom line. So when your team brings up the idea of attending a marketing conference,…
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Bridging the Age Gap: Tailoring Online Content Marketing to Multiple Generations
We are living in a very interesting time. The chasm that has always existed between different generations is made even greater by the rapid advancement of technology over the past 50 years. Each generation living in America today has an entirely different experience with the way in which humans interact with technology, retailers, and one…
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Under Lock and Key: Protecting Your Marketing Ideas
As a marketer, you understand that your clients rely on you to consistently produce and implement creative and innovative marketing ideas. A particularly clever or creative marketing idea or method is a very valuable, and vulnerable, piece of intellectual property (IP) and is one of the most critical business assets you have. As with anything…
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Life in the Fast Lane: Driving the Buyer’s Journey Home
Our behaviors as consumers are driven by an array of internal and external influences. Empirical research shows that consumers are influenced by psychological and behavioral elements including compulsion, habit, reason, emotion, and desire, timing, and convenience, among other factors. Consumer psychology studies provide evidence for the power of persuasion, and the various underlying factors that make…
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Bouncing Back: How to Recover from a Social Media Screw-Up
Everything was going right. You constructed a bullet-proof framework, methodically planned out every milestone, readied the marketing troops for action, prepped the balloon drop and chilled the bubbly—by all accounts, you were primed and ready for social media campaign success. Then, the unthinkable happened… your campaign fizzled out faster than the bubbles in a warm…
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Marketing Mixed Tape: Social Listening to the Beat of the Consumer Drum
In today’s uber digital and social media-driven world, online engagement is a never-ending story. You’ve probably heard the age-old notion: we have two ears and one mouth so use them in that proportion—and this virtue rings true when it comes to implementing social listening within your marketing mix. Monitoring social media for content related to your brand must…
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