A content calendar is a resource that marketing teams use and collaborate on to plan all content marketing activity. The calendar layout is a more effective and organized way of planning content because you can visualize how your content is distributed throughout the year, as opposed to if you were just to have a list…

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I’m sure you’ve heard of this so-called “keyword research” process. Learning how to effectively execute keyword research is essential to social media marketing success. But what really is keyword research and how do you go about it? It’s not as daunting as it sounds. If you’ve ever heard of market research, keyword research is virtually…

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The famous blogger Kevan Lee, states “Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way.” Content curation is defined as bringing meaningful organization to some subset of all of the content in the world. For practical purposes, it’s…

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In order to begin talking about content curation we first have to understand the concept of curation. Curation is essentially collecting and organizing information in a simplistic manner in order for it to be displayed to an audience. This process has been an essential part of museums and art galleries for a long time. Curators…

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B2B content marketing can very well be an expensive venture; this perception perpetuated by content marketing megastars like RedBull, who have massive marketing budgets and tons of resources. However, rolling in the dough is not an essential trait for a company or marketer looking to set up an excellent content marketing plan. If you are…

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Scientists don’t draw conclusions without empirical research; verdicts are not made without evidence; and by the same token, business practices should also be data-driven. If you play your cards right, assessing predictive metrics and content KPIs can strengthen the different elements of your marketing mix. Free download: Before embarking on a massive SEO overhaul, make sure your website’s…

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With any novel technology comes its promises and pitfalls. It may have taken some a while to work out the unforeseen flaws and kinks of the cloud … but over time cloud-based technology has taken the digital marketing world by storm. According to a recent Forbes article, 47% of marketing departments will have 60% or…

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Email marketing—it isn’t sexy but it is a necessary element of modern marketing best practices. Are your email campaigns coming up little short on the number expected responses lately? Check out these sure-fire tips to get your emails read. Free Download: Want to manage your marketing automation like an expert? Download our free toolkit, Don’t…

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You have a marketing scheme that you built from the ground up, using your inside knowledge of your company and your marketing wiles as a blueprint to guide you. All of your tools and channels are greased and ready to roll, and you’re feeling confident—congrats! That’s the first big step toward successful marketing, and it’s…

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As the number of channels and devices continues to grow, it has caused an uptick in the complexity and change in marketing norms today. And at the intersection of marketing and technology, gives rise to multichannel marketing platforms. Survival of the Fittest Among all this noise, consumers have become more and more desensitized to the…

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