The word is out. Consumers won’t only take your word for it when it comes to how amazing your product, service and company is. Influencer marketing is taking the lead as a tactic for increasing revenue and brand awareness. When it comes to finding the right influencers and how to benefit from their prowess in your…

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Live event marketing should concern every marketer. Some companies’ marketing plans revolve around one or two events all year long. Others may attend events once a year or once a week. Regardless of your event schedule, taking advantage of the excitement, audience and buzz of an event can greatly benefit your brand. Here we’ll cover…

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Producing great content is an excellent start for any company aiming to work on its audience engagement strategy. However, writing blog posts, adding video and intriguing images aren’t enough. This is too passive, and while it may garner some customers and business, it’s not the way that you will be making the most of your time…

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B2B Marketers have plenty to learn from the Netflix binge-watching phenomenon. While a company may not have a series to air, it certainly has content that can be leveraged similarly. B2B marketers can also appreciate the depth of understanding that occurs when content is shared consistently over an extended amount of time. Regardless of how…

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Spring has nearly sprung, which means it’s time to do some spring cleaning around your shop, and the best place to start is by dusting off and taking a fresh look at your old leads! If your company is like most, chances are you have a pile of old prospects laying around in a closet…

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So you have great content? That’s excellent: so does about 75% of the internet because, admittedly, there are some terrible sites out there. However, lackluster site copy aside, it’s tough to be heard amongst all the noise, and unless you do something, those outside of your immediate contact list, circle and business may not know…

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A successful marketing content lifecycle is all about nurturing. Not just with your leads, but your content too. Unfortunately many companies approach their content marketing with a “one and done” approach. This is not how successful marketers garner engagement. It’s imperative to understand where content begins, how to share it to receive maximum traction and…

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It goes without saying that any business, any professional, heck, any person who actively uses the internet today knows the importance of maintaining an online presence. Be it posting updates to a Facebook profile, tweeting, or putting together a corporate blog, we are all responsible for content creation, even on the most minuscule level. We’re…

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Multi-channel marketing (sometimes called cross-channel or omni-channel marketing) is an exhausting concept that entails extensive planning and analyzing. It takes a full creative marketing team to implement a multi-channel marketing initiative, making it critical for everyone to be in agreement about your audience, messaging, branding and overall goals. With so many moving parts, i.e. so many channels, make…

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