We can describe in detail all the the ways you should—and shouldn’t—manage content. Every once in a while, however, it’s nice to get a couple of examples. The following are 7 examples of how big businesses manage content—both well and poorly. For more details on how to manage content, check out our whitepaper, “Toolkit to…

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Over the past few weeks we’ve stressed the importance of data-driven marketing, understanding customer decision journeys, and building social trust. But the whole point of tracking your customers’ buying habits and becoming a trustworthy brand is this: customer loyalty.

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There are tons of different channels marketers use today, and a campaign that promotes a consistent message across multiple platforms can reach millions of people in a meaningful way. The hard part is integrating all the moving parts of a marketing campaign so that everyone’s on the same page.

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Marketing automation software is a great boon to marketers, no question. It allows companies to do more things without having to do them by hand. However, more is not always better. Just because you can mechanize the process doesn’t mean you should take all the personality out of your marketing.

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You don’t engage with brands you don’t trust, so why should your customers? It’s crucial for consumers to perceive your company as dependable and virtuous, one that provides high-quality services and content designed to make their lives better.

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Choosing the right content marketing agency is a lot like dating, which we all know is a simple, delightful process to navigate. Fortunately, if you figure out what you want and do thorough research, you can build a successful, long-lasting relationship with the right content marketing firm.

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There is no such thing as an impulse buy. Every purchase is a decision journey, and customers interact with various brands every step of the way, from initial consideration to the moment of payment and beyond.

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Choosing the right marketing automation platform isn’t easy. Businesses have a wide variety of choices and the process of finding the “perfect fit” can be very confusing. But with the right amount of planning and insight into how your business works, the process won’t be such a headache. We outline four key steps to help…

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A landing page is built with one highly specific target in mind: getting visitors to complete an action. This includes filling out a form, subscribing to a newsletter, buying a product, etc. In order to convince people to click that button or do the action you want them to do, you want to build an…

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