Keyword research is identifying what words or phrases users are searching for that directly relate to your business or product. Finding the right keywords is a significant component for development. Until you find the keywords and phrases that your website needs to rank for, you cannot fully optimize your website to receive the appropriate amount…

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There’s no shortage of software companies offering you ways to track your marketing successes. But what actually qualifies as a marketing success? Many companies tout their large Twitter following, voluminous content libraries, stacked Hootsuites, and robust Pinterest boards, yet most businesses fail to connect the dots between content production and lead generation. While your LOL…

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Are you tired of watching your competition beat you in sales, media, or visibility? Competition is a natural part of business, but that doesn’t mean you have to be on the losing side of it. We’ve already discussed adopting your competitor’s winning strategies as a way to save time in your marketing campaigns. But on…

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What are you losing by not having a content calendar? Everything a content marketer needs. Traffic is important for the marketer to expose their content. Content calendars organize key topics and become a drawing board for post ideas to assign tasks for the team. Considering content marketing requires strategic placement of content, a calendar is…

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While keyword research isn’t the sexiest of marketing tasks, it’s an essential part of maximizing your resources in an ever-evolving digital landscape. Obviously, ranking for the right keywords related to your product or offering is like finding your marketing sweet spot. Researching your keywords tells you exactly how to grow your audience, by giving you insight…

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I’m sure you’ve heard of this so-called “keyword research” process. Learning how to effectively execute keyword research is essential to social media marketing success. But what really is keyword research and how do you go about it? It’s not as daunting as it sounds. If you’ve ever heard of market research, keyword research is virtually…

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Keyword research is identifying what words or phrases users are searching for that directly relate to your business or product. Finding the right keywords is a significant component for development. Until you find the keywords and phrases that your website needs to rank for, you cannot fully optimize your website to receive the appropriate amount…

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One of the biggest challenges we have at Audienti is showing customers the “little benefits” of our approach to driving growth. There are so many ways our solution optimizes each little step of the process, squeezing every little bit out of the process to make you and your team as efficient as possible. But, in…

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All GIFs from Giphy. Last week, we were honored to be part of the DC Tech Day. It was a great networking experience and it allowed us to learn more about fellow tech startups in the area. We had some thoughts at the tradeshow that we talked about as we debriefed. After agreeing that these thoughts…

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A slow Friday afternoon took a turn for the weird when our interns looked to Google to answer a few “common” questions. Are you losing new customers to bad Google search recommendations? Relevance matters. Rise above digital noise and get your message heard in a noisy market. Start your free trial of Audienti today to reclaim your…

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