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The Hills are Alive with the Sound of … New Content!

March 24, 2015 by Quin Woodward-Pu Leave a Comment

It’s officially spring … the cold, dull winter is finally over and with this change in weather comes fresh, new content blooming like the season’s first crop of daffodils. This is the time of year for new beginnings, and the perfect opportunity to take a good hard look at your content, assess how it’s performing, […]

Filed Under: Ad Technologies Tagged With: best practices, content, content marketing, content strategy, marketing, marketing strategy, social media marketing

Moving Customers Down the Funnel: Can it Really be Automated?

March 10, 2015 by Quin Woodward-Pu Leave a Comment

This post originally appeared on Relevance. The sales funnel is about as old as time, in one way or another. Yet, despite its seemingly immortal existence, most companies struggle to identify, predict and perfect their approach to moving customers from lead to close. How can something so crucial to a business’ success still be so […]

Filed Under: Ad Technologies Tagged With: automation, marketing automation, sales, sales funnel

See to Say: How Evolving Search Queries Affect SEO Strategy

March 10, 2015 by Quin Woodward-Pu Leave a Comment

This post originally appeared on Relevance. “Shirt AND purple NOT zippers AND “short sleeve” AND buttons.” That’s how we all used to search for short-sleeved purple button-ups – using that awkward, Boolean, broad-to-narrow way of phrasing search queries. We’d start with the broadest category, shirts, in this instance, and work our way down through the […]

Filed Under: Ad Technologies Tagged With: audience intent, backlinking, keyword, search, SEO

Reactive, Assumptive and Behavioral Modeling: Marketing’s Quest for Humanized Content

February 14, 2015 by Quin Woodward-Pu 2 Comments

Note: This post originally appeared on Relevance.com here. Are you marketing like a robot? Marketing has come a long way. While automation was once considered the “bleeding edge” of marketing technologies, the industry has caught up and most SaaS companies provide at least some level of automation. Right now, marketing can be divided into three […]

Filed Under: Ad Technologies Tagged With: assumptive marketing, behavioral marketing, behavioral targeting, buyer journey, buyer persona, marketing technologies, predictive marketing

How to Promote your Content Across Earned, Paid & Owned Media

February 5, 2015 by Quin Woodward-Pu Leave a Comment

Content marketing isn’t an option. It’s the anchor that keeps your company bobbing securely in an oftentimes tempestuous ocean of a marketplace. In order for it to do its job you need to make sure you navigate your online resources properly, or else you risk a massive shadow cast upon your hard work. Let’s explore […]

Filed Under: Ad Technologies, Social Media Tagged With: content, content marketing, social media marketing

Managing and Motivating Your Virtual Team

January 23, 2015 by Quin Woodward-Pu 4 Comments

In 2015, more companies than ever before are offering flexible workspace alternatives for their employees, such as hoteling stations and the option of telecommuting. In fact, the 2014 National Study of Employers, conducted by the Society for Human Resource Management, found that roughly 67 percent of the U.S. workforce reports telecommuting at some point each […]

Filed Under: Ad Technologies Tagged With: best practices, teleworking, virtual team

What You Can Learn From Watching Competitor Activity

January 15, 2015 by Quin Woodward-Pu Leave a Comment

Keep your friends close, but your competitors closer.

Filed Under: Ad Technologies, SEO, Social Media Tagged With: competition, competitor activity, competitor analysis, SEO

B2B Marketing Tips for Content Management with a Small Marketing Team

January 14, 2015 by Quin Woodward-Pu Leave a Comment

Every company deserves to have a strong content marketing strategy. If you have a small marketing team, take our advice on how to excel in your content management department. Not every B2B business has the deep pockets of large corporations to have a village-sized marketing team. Start with these tips to build a sturdy foundation […]

Filed Under: Ad Technologies Tagged With: content marketing, content marketing oursourcing, content marketing team

Top 7 Competitor Research Tools

December 23, 2014 by Quin Woodward-Pu 1 Comment

A marketer’s job is dynamic, demanding and dependent on having a constant eye on your competitor research. Understanding and predicting industry trends is important, but maintaining your knowledge about the competition is even more so. Your competitors are wading in the same pool, so it’s your job to fish delicately for the right leads and […]

Filed Under: Ad Technologies, SEO, Social Media Tagged With: competitor analysis, SEO

10 Cool Tools to Expand your Content Promotion Options

December 15, 2014 by Quin Woodward-Pu 1 Comment

Content is king and reigns over the success of our digital content promotion efforts. Once you have a repertoire of resources, how will you share them with your kingdom and reign over your industry? It’s a big world and everyone could use some help with content promotion. Thankfully, there are myriad tools to promote your content […]

Filed Under: Ad Technologies Tagged With: content, content marketing, social media

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