It’s officially spring … the cold, dull winter is finally over and with this change in weather comes fresh, new content blooming like the season’s first crop of daffodils. This is the time of year for new beginnings, and the perfect opportunity to take a good hard look at your content, assess how it’s performing, […]
Moving Customers Down the Funnel: Can it Really be Automated?
This post originally appeared on Relevance. The sales funnel is about as old as time, in one way or another. Yet, despite its seemingly immortal existence, most companies struggle to identify, predict and perfect their approach to moving customers from lead to close. How can something so crucial to a business’ success still be so […]
See to Say: How Evolving Search Queries Affect SEO Strategy
This post originally appeared on Relevance. “Shirt AND purple NOT zippers AND “short sleeve” AND buttons.” That’s how we all used to search for short-sleeved purple button-ups – using that awkward, Boolean, broad-to-narrow way of phrasing search queries. We’d start with the broadest category, shirts, in this instance, and work our way down through the […]
Reactive, Assumptive and Behavioral Modeling: Marketing’s Quest for Humanized Content
Note: This post originally appeared on Relevance.com here. Are you marketing like a robot? Marketing has come a long way. While automation was once considered the “bleeding edge” of marketing technologies, the industry has caught up and most SaaS companies provide at least some level of automation. Right now, marketing can be divided into three […]
How to Promote your Content Across Earned, Paid & Owned Media
Content marketing isn’t an option. It’s the anchor that keeps your company bobbing securely in an oftentimes tempestuous ocean of a marketplace. In order for it to do its job you need to make sure you navigate your online resources properly, or else you risk a massive shadow cast upon your hard work. Let’s explore […]
Managing and Motivating Your Virtual Team
In 2015, more companies than ever before are offering flexible workspace alternatives for their employees, such as hoteling stations and the option of telecommuting. In fact, the 2014 National Study of Employers, conducted by the Society for Human Resource Management, found that roughly 67 percent of the U.S. workforce reports telecommuting at some point each […]
What You Can Learn From Watching Competitor Activity
Keep your friends close, but your competitors closer.
B2B Marketing Tips for Content Management with a Small Marketing Team
Every company deserves to have a strong content marketing strategy. If you have a small marketing team, take our advice on how to excel in your content management department. Not every B2B business has the deep pockets of large corporations to have a village-sized marketing team. Start with these tips to build a sturdy foundation […]
Top 7 Competitor Research Tools
A marketer’s job is dynamic, demanding and dependent on having a constant eye on your competitor research. Understanding and predicting industry trends is important, but maintaining your knowledge about the competition is even more so. Your competitors are wading in the same pool, so it’s your job to fish delicately for the right leads and […]
10 Cool Tools to Expand your Content Promotion Options
Content is king and reigns over the success of our digital content promotion efforts. Once you have a repertoire of resources, how will you share them with your kingdom and reign over your industry? It’s a big world and everyone could use some help with content promotion. Thankfully, there are myriad tools to promote your content […]