I am sure you have all encountered the term ‘buzz generation’ before. It is in essence the attempt to draw positive attention and interest in something. For businesses, it means the attempt to create interest in a product or service. You are hyping up your product and service in order to reach your customers. For marketeers, Buzz …
This blog post is about brand advocates, specifically about the eight types of brand advocates that I have identified on social media. Yes, I am afraid, that we are not done with archetypes yet. There is so much more to say. I have spend a lot of time figuring out how archetypes can be useful …
Your perfect buyer’s personality: The three steps to effective marketing communication In a previous blog post I talked about how to use the Jungian archetypes to connect and communicate with your perfect buyer. Part and parcel of that is to know about your perfect buyer’s personality. Not on a superficial level, but deeper. Their most …
… with the help of the perfect buyer archetypes! It is my firm belief that the trend in marketing is to move away from manipulative seller-buyer relationships to a more organic and healthy long term marketing relationship. What do I mean by that? For quite some time now marketing has been all about triggering the …
Product Hunt is a community of makers, early adopters, techies, and just passionate product lovers who want to try cool new stuff. Why does this matter? Because you need users. You need feedback. You need customers. Producthunt is a 100% free way to drive hundreds (or even thousands) of new users to your site. Need …
Product Hunt Marketing: Driving Hundreds of Users (and counting) Read More »