The 10 unexpected rules that allow you to leverage content nuggets to drive viral content visibility. Well, actually it is 9 rules plus one golden
Building our Systems And, to be creative, we have to be “into” systems thinking & working hard, and regularly “out of” our comfort zone. “If
What is the job to be done? Remember the quote I left you with at the end of my last blog post? Here is a
The Marketing Tribe Attention Map In the tribe, you follow the attention. And, attention comes from sharing and engagement. On the internet, a very small
Understand your marketing tribe and improve your marketing outreach, and ultimately, your customer engagement. It sounds so easy, but there are hidden pitfalls. Let’s begin
I am sure you have all encountered the term ‘buzz generation’ before. It is in essence the attempt to draw positive attention and interest in
This blog post is about brand advocates, specifically about the eight types of brand advocates that I have identified on social media. Yes, I am
Your perfect buyer’s personality: The three steps to effective marketing communication In a previous blog post, I talked about how to use the Jungian archetypes
… with the help of the perfect buyer archetypes! It is my firm belief that the trend in marketing is to move away from manipulative
Product Hunt is a community of makers, early adopters, techies, and just passionate product lovers who want to try cool new stuff. Why does this
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