Growth Hacking

content visibility

Ten unexpected rules for leveraging content nuggets to drive content visibility

The 10 unexpected rules that allow you to leverage content nuggets to drive viral content visibility. Well, actually it is 9 rules plus one golden rule, but who is counting. Let’s start with the one golden rule. The golden rule to leverage content nuggets to drive viral content visibility. This is the one that rules …

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building our systems

Building our Systems – Marketers are Creative Builders

Building our Systems And, to be creative, we have to be “into” systems thinking & working hard, and regularly “out of” our comfort zone. “If solid goals are established, and the majority of time spent manipulating systems toward those goals, great results will materialize naturally.” and “Your task is to optimize one system after another, …

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value of innovation job to be done

The Value of Innovation — Part 2: The 5 Steps to Define the Job to be done

What is the job to be done? Remember the quote I left you with at the end of my last blog post? Here is a quick reminder: “People don’t want to buy quarter inch drill. They want a quarter inch hole!” Theodore Levitt What does it mean? It means that if we want to know …

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marketing tribe attention map

Our Marketing Tribe – Part 2 – the 3 steps to creating a marketing tribe attention map

The Marketing Tribe Attention Map In the tribe, you follow the attention. And, attention comes from sharing and engagement. On the internet, a very small percentage of people produce content. In fact, less than 1% do. Most people lurk. A lurker doesn’t have much attention. Meaning, there are no eyeballs on lurkers. So, lurkers do …

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Product Hunt Marketing: Driving Hundreds of Users (and counting)

Product Hunt is a community of makers, early adopters, techies, and just passionate product lovers who want to try cool new stuff. Why does this matter?  Because you need users. You need feedback. You need customers.  Producthunt is a 100% free way to drive hundreds (or even thousands) of new users to your site.  Need …

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