Growth Hacking

Introducing my Social Selling Course: Help Me Make It Better!

Hello everyone! I am excited to announce that I am currently working on a brand new course on social selling. This is a unique course that educates on the process of using social media to find, engage, and book meetings with potential prospects. But that’s not all – I am also implementing a “make in …

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Ten unexpected rules for leveraging content nuggets to drive content visibility

The 10 unexpected rules that allow you to leverage content nuggets to drive viral content visibility. Well, actually it is 9 rules plus one golden rule, but who is counting. Let’s start with the one golden rule. The golden rule to leverage content nuggets to drive viral content visibility. This is the one that rules …

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Building our Systems – Marketers are Creative Builders

Building our Systems And, to be creative, we have to be “into” systems thinking & working hard, and regularly “out of” our comfort zone. “If solid goals are established, and the majority of time spent manipulating systems toward those goals, great results will materialize naturally.” and “Your task is to optimize one system after another, …

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The Value of Innovation — Part 2: The 5 Steps to Define the Job to be done

What is the job to be done? Remember the quote I left you with at the end of my last blog post? Here is a quick reminder: “People don’t want to buy quarter inch drill. They want a quarter inch hole!” Theodore Levitt What does it mean? It means that if we want to know …

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Our Marketing Tribe – Part 2 – the 3 steps to creating a marketing tribe attention map

The Marketing Tribe Attention Map In the tribe, you follow the attention. And, attention comes from sharing and engagement. On the internet, a very small percentage of people produce content. In fact, less than 1% do. Most people lurk. A lurker doesn’t have much attention. Meaning, there are no eyeballs on lurkers. So, lurkers do …

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Buzz Generation

I am sure you have all encountered the term ‘buzz generation’ before. It is in essence the attempt to draw positive attention and interest in something. For businesses, it means the attempt to¬†create¬†interest in a product or service. You are hyping up your product and service in order to reach your customers. For marketeers, Buzz …

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