Hello everyone! I am excited to announce that I am currently working on a brand new course on social selling. This is a unique course that educates on the process of using social media to find, engage, and book meetings with potential prospects. But that’s not all – I am also implementing a “make in …
Introducing my Social Selling Course: Help Me Make It Better! Read More »
The 10 unexpected rules that allow you to leverage content nuggets to drive viral content visibility. Well, actually it is 9 rules plus one golden rule, but who is counting. Let’s start with the one golden rule. The golden rule to leverage content nuggets to drive viral content visibility. This is the one that rules …
Ten unexpected rules for leveraging content nuggets to drive content visibility Read More »
Building our Systems And, to be creative, we have to be “into” systems thinking & working hard, and regularly “out of” our comfort zone. “If solid goals are established, and the majority of time spent manipulating systems toward those goals, great results will materialize naturally.” and “Your task is to optimize one system after another, …
Building our Systems – Marketers are Creative Builders Read More »
What is the job to be done? Remember the quote I left you with at the end of my last blog post? Here is a quick reminder: “People don’t want to buy quarter inch drill. They want a quarter inch hole!” Theodore Levitt What does it mean? It means that if we want to know …
The Value of Innovation — Part 2: The 5 Steps to Define the Job to be done Read More »
The Marketing Tribe Attention Map In the tribe, you follow the attention. And, attention comes from sharing and engagement. On the internet, a very small percentage of people produce content. In fact, less than 1% do. Most people lurk. A lurker doesn’t have much attention. Meaning, there are no eyeballs on lurkers. So, lurkers do …
Our Marketing Tribe – Part 2 – the 3 steps to creating a marketing tribe attention map Read More »
Understand your marketing tribe and improve your marketing outreach, and ultimately, your customer engagement. It sounds so easy, but there are hidden pitfalls. Let’s begin by digging into the term ‘marketing tribe’. Who is your marketing tribe? The definition of marketing tribe Your marketing tribe is the people that are in your same garden. In …
I am sure you have all encountered the term ‘buzz generation’ before. It is in essence the attempt to draw positive attention and interest in something. For businesses, it means the attempt to create interest in a product or service. You are hyping up your product and service in order to reach your customers. For marketeers, Buzz …
This blog post is about brand advocates, specifically about the eight types of brand advocates that I have identified on social media. Yes, I am afraid, that we are not done with archetypes yet. There is so much more to say. I have spent a lot of time figuring out how archetypes can be useful …
Your perfect buyer’s personality: The three steps to effective marketing communication In a previous blog post, I talked about how to use the Jungian archetypes to connect and communicate with your perfect buyer. Part and parcel of that is to know about your perfect buyer’s personality. Not on a superficial level, but deeper. Their most …
… with the help of the perfect buyer archetypes! It is my firm belief that the trend in marketing is to move away from manipulative seller-buyer relationships to a more organic and healthy long-term marketing relationship. What do I mean by that? For quite some time now marketing has been all about triggering the right …