Lead Generation

The Marketing Tribe Attention Map In the tribe, you follow the attention. And, attention comes from sharing and engagement. On the internet, a very small percentage of people produce content. In fact, less than 1% do. Most people lurk. A lurker doesn’t have much attention. Meaning, there are no eyeballs on lurkers. So, lurkers do …

Our Marketing Tribe – Part 2 – the 3 steps to creating a marketing tribe attention map Read More »

Understand your marketing tribe and improve your marketing outreach, and ultimately, your customer engagement. It sounds so easy, but there are hidden pitfalls. Let’s begin by digging into the term ‘marketing tribe’. Who is your marketing tribe? The definition of marketing tribe Your marketing tribe is the people that are in your same garden. In …

Our Marketing Tribe – Part 1 Read More »