Hello everyone! I am excited to announce that I am currently working on a brand new course on social selling. This is a unique course that educates on the process of using social media to find, engage, and book meetings with potential prospects. But that’s not all – I am also implementing a “make in …
Introducing my Social Selling Course: Help Me Make It Better! Read More »
The Marketing Tribe Attention Map In the tribe, you follow the attention. And, attention comes from sharing and engagement. On the internet, a very small percentage of people produce content. In fact, less than 1% do. Most people lurk. A lurker doesn’t have much attention. Meaning, there are no eyeballs on lurkers. So, lurkers do …
Our Marketing Tribe – Part 2 – the 3 steps to creating a marketing tribe attention map Read More »
Understand your marketing tribe and improve your marketing outreach, and ultimately, your customer engagement. It sounds so easy, but there are hidden pitfalls. Let’s begin by digging into the term ‘marketing tribe’. Who is your marketing tribe? The definition of marketing tribe Your marketing tribe is the people that are in your same garden. In …
What is lead segmentation? Lead segmentation is the bread and butter of modern marketing. Why? Because if implemented effectively it has a tremendous impact on your bottom line. Lead segmentation is the process in which you determine how to segment your leads, i.e. cluster your prospective customers, into groups of leads based on various parameters. …
I am sure you have all encountered the term ‘buzz generation’ before. It is in essence the attempt to draw positive attention and interest in something. For businesses, it means the attempt to create interest in a product or service. You are hyping up your product and service in order to reach your customers. For marketeers, Buzz …