Lead Generation

Introducing my Social Selling Course: Help Me Make It Better!

Hello everyone! I am excited to announce that I am currently working on a brand new course on social selling. This is a unique course that educates on the process of using social media to find, engage, and book meetings with potential prospects. But that’s not all – I am also implementing a “make in …

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Our Marketing Tribe – Part 2 – the 3 steps to creating a marketing tribe attention map

The Marketing Tribe Attention Map In the tribe, you follow the attention. And, attention comes from sharing and engagement. On the internet, a very small percentage of people produce content. In fact, less than 1% do. Most people lurk. A lurker doesn’t have much attention. Meaning, there are no eyeballs on lurkers. So, lurkers do …

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Buzz Generation

I am sure you have all encountered the term ‘buzz generation’ before. It is in essence the attempt to draw positive attention and interest in something. For businesses, it means the attempt to¬†create¬†interest in a product or service. You are hyping up your product and service in order to reach your customers. For marketeers, Buzz …

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