Agency life. It’s not all Mad Men day drinking and coming up with brilliant slogans. Turns out, you actually have to prove your value to your clients, almost always on a much faster timetable than your marketing in-house peers. There are many challenges to being a marketing agency, but here are some of the biggest:…

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Our growth hacker wrote the thorough and extensive guide “How to Spy on Your Competitors .” In it, he describes the manual way one could go about putting together a competitive analysis. Audienti automates this entire process, delivering you up-to-date intel on what your competitors are doing. But now what? Having a competitive analysis means…

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In what’s now been taken down on LinkedIn but lives on forever on the internets, Toronto-based Vestra iNet posted the description for “Content Writer & SEO Specialist,” a position for which they’re hiring: Perusing the description, it looks like the pretty standard SEO or content job at a web shop. Then you get to that…

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Keyword research is identifying what words or phrases users are searching for that directly relate to your business or product. Finding the right keywords is a significant component for development. Until you find the keywords and phrases that your website needs to rank for, you cannot fully optimize your website to receive the appropriate amount…

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  So I’m sure right now you’re asking yourself, “Isn’t SEO dead?” Let me respond by asking you how many times have you used Google today, and how many times are you going to use it tomorrow? Check out our SEO 101 and decide for yourself. While it’s not 1995 anymore, SEO still carries its…

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Project management (PM) – a skillset many marketers will openly admit they have very little patience for and very little experience in. Because of this, marketers (who tend to be on the more creative side of the scale) can often dismiss project management as time-consuming and unnecessary – a function best suited for web or…

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You probably wouldn’t take advice on buying a home from someone who has never purchased one themselves… or ask for a meatloaf recipe from a friend who you know only uses their oven as extra storage space. So why are so many misconceptions about content marketing being perpetuated by non-marketing professionals and taken seriously? Here…

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The buyer’s journey is the process by which a potential consumer actively researches a product or service prior to making a purchase. For obvious reasons, gaining access to potential buyers during this process is a goal of most marketers, since the ability to influence customers during their buyer journey could very well lead to new…

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Today’s inbound marketing focuses on the creation and dissemination of content that attracts potential customers to your company—allowing them to find you rather than you trying and grab their attention. By aligning your company’s content with the interests and issues of your target audience, you will attract inbound traffic in a more organic way. You…

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One of the best ways to support employee morale while also maximizing the potential and output of your workforce is to encourage and welcome content contributions and idea exchanges within the office. When adopted by staff, this strategy can help employees to feel more connected to one another as members of a team, have a…

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