Agency life. It’s not all Mad Men day drinking and coming up with brilliant slogans. Turns out, you actually have to prove your value to your clients, almost always on a much faster timetable than your marketing in-house peers. There are many challenges to being a marketing agency, but here are some of the biggest:…

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There’s no shortage of software companies offering you ways to track your marketing successes. But what actually qualifies as a marketing success? Many companies tout their large Twitter following, voluminous content libraries, stacked Hootsuites, and robust Pinterest boards, yet most businesses fail to connect the dots between content production and lead generation. While your LOL…

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Our growth hacker wrote the thorough and extensive guide “How to Spy on Your Competitors .” In it, he describes the manual way one could go about putting together a competitive analysis. Audienti automates this entire process, delivering you up-to-date intel on what your competitors are doing. But now what? Having a competitive analysis means…

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A content calendar is a resource that marketing teams use and collaborate on to plan all content marketing activity. The calendar layout is a more effective and organized way of planning content because you can visualize how your content is distributed throughout the year, as opposed to if you were just to have a list…

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In what’s now been taken down on LinkedIn but lives on forever on the internets, Toronto-based Vestra iNet posted the description for “Content Writer & SEO Specialist,” a position for which they’re hiring: Perusing the description, it looks like the pretty standard SEO or content job at a web shop. Then you get to that…

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All GIFs from Giphy. Last week, we were honored to be part of the DC Tech Day. It was a great networking experience and it allowed us to learn more about fellow tech startups in the area. We had some thoughts at the tradeshow that we talked about as we debriefed. After agreeing that these thoughts…

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Young people are the future. Kids, teens, and young adults (20s) in today’s society are generally more educated and worldlier than any generation before them, thanks in large part to the Internet and an increasingly competitive educational and career atmosphere. These young people have grown up with technology always being a part of their lives,…

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Everything was going right. You constructed a bullet-proof framework, methodically planned out every milestone, readied the marketing troops for action, prepped the balloon drop and chilled the bubbly—by all accounts, you were primed and ready for social media campaign success. Then, the unthinkable happened… your campaign fizzled out faster than the bubbles in a warm…

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In today’s uber digital and social media-driven world, online engagement is a never-ending story. You’ve probably heard the age-old notion: we have two ears and one mouth so use them in that proportion—and this virtue rings true when it comes to implementing social listening within your marketing mix. Monitoring social media for content related to your brand must…

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While it’s nice to think that our voting decisions are based purely on how well the platforms of each of the candidates aligns with our own individual set of beliefs and values, it is far more likely that our ballots are cast based on the outcomes of carefully targeted and optimized political marketing campaigns. Initially,…

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