Empower Consumers An ideal marketing strategy is one that gets audiences moving. It creates consumer reactions and actions that benefit your business—whether that may be enhanced awareness and engagement, social sharing and online support, or purchasing. Effective messaging is vital to any strategic business plan, and this is where content marketing is your power move. Action-oriented content is based…

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The future is an exciting, ambiguous landscape stretching endlessly before us. It is hard to say what the future will bring, yet we humans still try to predict, with wide-eyed wonder, what it holds in store for us. When this train of thought is applied to the realm of marketing, it is hard not to…

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Every business has a target audience. That target audience is comprised of many different people with varied backgrounds, interests, and preferences for what content they want and how they like to receive it. Ideally, you would be able to tailor your messaging and content to each individual in your audience in order to make a…

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In your career as a marketer, there will be plenty of folks who just don’t “get” what marketing is or why it is so important. They have heard chatter about what marketing is or have had some brief experience with it in the past. Some of these people confuse marketing and advertising; others believe that…

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The benefits of working for a startup are unquestionable—being surrounded by high-quality, talented individuals, working very closely and learning from all levels of personnel (from CEO to secretary), and starting from the ground level to build something from nothing. It can be very exhausting but extremely rewarding and satisfying work, but in many cases will…

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Why you should spy on your online competitors You probably know YOUR business well but: Do you know your competitors? You’re probably wondering: “Why my competitors have more online success than me, even though I’m producing great content?” Or: “Why my competitors have more followers on social media, more visitors on their website, and more leads?”   Knowing…

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While the terms “social media listening” and “social media monitoring” are often used interchangeably, they actually differ in some respects. Social media monitoring involves watching social media websites for mentions, where social media listening concerns more the way a brand is perceived by consumers—and you should be incorporating both in your overall marketing strategy. Why…

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The word is out. Consumers won’t only take your word for it when it comes to how amazing your product, service and company is. Influencer marketing is taking the lead as a tactic for increasing revenue and brand awareness. When it comes to finding the right influencers and how to benefit from their prowess in your…

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Live event marketing should concern every marketer. Some companies’ marketing plans revolve around one or two events all year long. Others may attend events once a year or once a week. Regardless of your event schedule, taking advantage of the excitement, audience and buzz of an event can greatly benefit your brand. Here we’ll cover…

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Producing great content is an excellent start for any company aiming to work on its audience engagement strategy. However, writing blog posts, adding video and intriguing images aren’t enough. This is too passive, and while it may garner some customers and business, it’s not the way that you will be making the most of your time…

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