Within the last couple of years, most major social media networks have launched their own forms of advertising. Social media advertising is a simple way to approach and nurture potential leads in a friendly manner. Just think about which channels will work best for you brand, as well as what kind of ads you want […]
Your customers want you to listen. The problem is, while they may talk about you, they might not always talk to you. Get in on the conversation using social listening.
Social media is not magic. You need to make it work for your company, just like any other form of marketing. So what’s the big secret? Fortunately, just like any other form of marketing, it’s all about targeting your ads to the right people, using the right channels.
You don’t engage with brands you don’t trust, so why should your customers? It’s crucial for consumers to perceive your company as dependable and virtuous, one that provides high-quality services and content designed to make their lives better.
Choosing the right marketing automation platform isn’t easy. Businesses have a wide variety of choices and the process of finding the “perfect fit” can be very confusing. But with the right amount of planning and insight into how your business works, the process won’t be such a headache. We outline four key steps to help […]
To stay competitive, your business must implement a working social media strategy. You need to track different metrics to determine the success of your social media marketing efforts. Tracking and measuring is important regardless of whether you are just starting online or already have a strong Internet presence. Social media metrics can help you determine […]