Community Building



Our client is a startup that had a product that had a strong community environment.

While they were early in development, they still needed to start building a community around their products and services--so when time came to launch, they'd be established as a brand.

They had a small team, and had little internal resources to dedicate to execution. They also weren't sure how to go about building a community from the ground up.


Our approach consisted of two components: the community itself, and community-building.

For the community itself, we leveraged a "learn and chat" model. For the client, we built training courses that would provide needed tutorials in various components related to their niche.  These were then distributed courses to major learning sites where people could easily find and take the training.

As part of the training required additional resources, the "takers" of the training were directed to the client's website, where they had to signup to the client's email marketing system.

The customer was then given access to a Slack community where we maintained an ongoing chat and community.


The client was able to train and educate over 21,000 people using this approach. In addition, through the secondary benefit of regularly engaging with their target audience, their product has improved dramatically in a relatively short time.

Lastly, it's now easy to engage prospects, get feedback about upcoming features, and support a community of like minded people that give advice and feedback.

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