How to Find your Customers

When you’re marketing your business, no matter how exciting or mundane the product is, your mission is to accrue customers. If you find yourself asking, “Where are my customers?” it’s time to evaluate what you’re doing and not doing to deter them. Don’t do your brand a disservice by not showcasing your content properly or by not having the right stuff. We’ll divulge our favorite tactics for finding customers online and encouraging them to be brand ambassadors for the long haul.

Free download: Learn to identify where your customers are online with our free Introduction to 1:1 Marketing guide. Treat your audience in a personalized manner for lasting relationships.

Treat your customers the way you’d want to be treated

It can be easy to forget what it’s like to be on the other side of the business transaction. Take off your marketing cap for a moment and consider what motivates you as a customer. When you’re buying software to help your sales team work more efficiently, wouldn’t you schedule a demo with a company who took the time to learn your business and understand your goals? Surely you wouldn’t give your business to a company treating you like a generic lead.

“By making someone feel special in the moment they interact with you – whether it’s online or in person – you make yourself unforgettable. To do this, you need to see the whole person, “ explains Cheryl Adamson in a Guardian article.

Here are a few outreach tactics that would make us feel special, and in turn loyal customers:

  • Sending relevant coupons based on products visited onsite
  • Answering questions in discussion boards and on other social channels
  • Emailing with relevant and personalized content

Moves like these don’t require much more than light stalking of a customer’s behavior. It would be foolish to not capture as much information about your website visitor as you can. Your customers are right on your doorstep. Make them comfortable and they’ll want to stay.

Socialize Meaningfully to Find your Customers

Your customers are on the go and connected, so you need to be right there with them. This means on their news feeds and in their inboxes. Capture their attention with thoughtful content, trending content and most importantly, sharable content. When our friends share content, that means they found it to be credible. Referrals are a marketers best friend, and making your content sharable means making it go viral.

Gerry Moran wrote an article for in which he suggests, “Your small business needs to be on Facebook, but if you aren’t paying to get your message out, then don’t count on Facebook helping your business. However, when your customers share on their pages, your reputation and cred will have a greater chance of spreading and going viral.”

Consider capturing customers with a Facebook page that’s fun, engaging and sets your brand apartment. Always be monitoring Twitter and forums for questions you can answer and problems your product or resources can solve. Sometimes it can be as easy as asking your customers what they want and how to win their business. Leadership and Business Coach, Kemi Sorinmade, wrote a LinkedIn article that speaks directly to winning over your customers.

“Just like you ask your kids what they want for Christmas, you need to ask your customers questions…and listen for their demands. What do they want? how do they want it? when do they want it? why do they want it? When you can answer these questions about your customers, you are in a better position to serve them, satisfy them and make them happy,” she explains.

Your customers could just be waiting to be answered and assisted. If you don’t lend a helping hand, you certainly risk your competition winning them over. If you listen, let them know you’re listening, you’ll find your customers in no time.

Download our free guide, “Intro to 1:1 Marketing.”

William Flanagan

CEO & Founder, Audienti. Former VP-Cognio, Founder-sentitO/Verso, SALIX/Tellabs, PrimaryAccess/3Com, CompuServe. Expert in data-driven marketing.

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