Nonprofit Increases Search Traffic by 10x in just over 12 months
NADCP Gets First Place Google Rank Using Audienti
National Association of Drug Court Professionals (NADCP) increases the visibility & understanding of a critical societal issue, while growing their membership base.
The world doesn’t understand the value & benefits to society of drug courts.
NADCP is a small non-profit that needed to raise awareness of the benefits of drug courts within both the judicial community and the general public. Funding and membership to NADCP is driven by awareness about the drug court space and adoption of drug courts within communities nationwide. Ultimately, lack of public knowledge about drug courts was hurting NADCP's business success.
Audience targeting empowered NADCP to drive visibility with the right audiences.
Audienti identified influencers and topics that would greatly improve NADCP’s visibility. Through the creation of content that resonated with their audience, NADCP attracted people who wanted to learn more about their services and who wanted to find an alternative to traditional incarceration.
As a non-profit trying to change hearts and minds about a topic as critical as drug courts, web marketing was extremely daunting. Audienti got us in front of people that mattered—dramatically improving our visibility. We are better able to get our message out, and we’re making greater progress achieving our goals.
West Huddleston, CEO
10X growth in visits & traffic in just a year
The increased visibility has resulted in incremental funding and higher membership numbers. And, most importantly, they’ve been able to accelerate their mission to educate about the value of drug courts.