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Get free access to the Decision Journey Content Marketing course on Udemy! (a $29 value)

Picking up from where the B2B Content Marketing course left off, we take the journey one level deeper.

Our online course explores how to:

  • Learn the customer journeys of your audience members
  • Tighten your budget to hone in on strategies that make a difference
  • Eliminate practices that dilute your message
  • Nurture leads effectively
  • Turn customers into repeat buyers

Your instruction, William Flanagan, will cover:

  • Summarize the Decision Journey Model and its impact on your success.
  • Discussion of problem awareness and initial considerations.
  • Understanding buyer psychology and how to craft your unique offerings for maximum impact.
  • Building and managing marketing personas.
  • Reducing friction in the decision making process.
  • Organizing and managing content.

Download the Guide to Decision Journeys and start closing the deals!

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