Cathy Hackl
person
Cathy is a leading tech futurist and globally recognized business leaderspecializing in the metaverse, augmented reality (AR), virtual reality (VR), & spatial computing. She isone of LinkedIn's top technology voices (the highest honor on the platform) and achampion for diversity.Hackl has worked with some of the biggest names in tech including Amazon WebServices (AWS), Magic Leap, and HTC VIVE. She leads the Futures Intelligence Group,a futures research & consulting firm that works with clients in tech, fashion, media,government, and defense implementing innovation strategies, strategic foresight,and emerging technologies.BigThink named Cathy one of the top 10 most influential women in tech in 2020 andshe's been called the CEO's business guide to the metaverse. Cathy was included inthe 2021 prestigious Thinkers50 Radar list of the 30 management thinkers mostlikely to shape the future of how organizations are managed and led.She is a sought after keynote speaker and author. She has spoken at CES, SXSW,Comic-Con, Adobe Summit, Harvard Business School. Facebook, Twitter, AspenInstitute, In-Q-Tel, US Navy, SDA Bocconi, IE, Singularity University, and many otherplaces
Futures Intelligence Group Chief Metaverse Officer we help brands be metaverse-ready!we are the first-metaverse focused agencyWe were born out of the need for brands to understand the metaverse, enter the metaverse and create long-term strategies for the future of the internet.We work with clients on: virtual worlds, virtual fashion, NFTs, and metaverse strategies (short-term & long-term)https://futuresintelligence.com/
Republic Realm Dean of Republic Realm Academy The first-ever digital academic campus promoting metaverse executive education.Realm Academy is a virtual educational institution designed with an immersive campus-like community designed to promote executive and continuing education about the metaverse, crypto, web 3.0, and NFTs. https://www.republicrealm.com/academy
Adweek Host of the Metaverse Marketing Podcast
Uplandme, Inc. Metaverse Growth Strategist
VRM & The ARIA Network Futurist in Residence
Avatar Dimension Volumetric Video/Hologram Strategy Microsoft Mixed Reality Capture Licensed Studio powering global needs.
WXR Fund Limited Partner The WXR Fund invests in two of the greatest opportunities of our time: the next wave of computing + female entrepreneurs. (metaverse, augmented reality, spatial computing, artificial intelligence, virtual goods, gaming, the future and beyond.)
Immerse Global Strategic Advisor
Amazon Web Services (AWS) Partner Activation Leader Worked on the development and launch of new strategic services & technology programs, including a stealth simulation service from AWS Game Tech.
Magic Leap Enterprise Strategist
You Are Here Labs – Immersive Experiences Futurist Greater Atlanta Area
Mozilla Experiential Marketing & Partnerships Lead, Emerging Technology (Short-Term Contract) WebXR, WebVR & AI
Oculus VR Launch Pad Fellow Selected as 1 of 100 to participate in Oculus's 2017 Launch Pad – a program designed to support diverse and promising VR content creators and help them bring their unique ideas to market.
HTC Vive VR Evangelist Greater Atlanta Area
VRScout Contributing Writer
Future Lighthouse Chief Communications Officer – Cinematic VR Studio Greater Los Angeles Area
IE Business School Adjunct Professor – Taught Master Classes in Virtual Reality, Augmented Reality, and Immersive Marketing and Branding to IE's global audience. Madrid Area, Spain
SummitLiveLA Director Summit.Live formerly known as Periscope Community Summit- Organized 1st ever live video conference in New York. The event trended even while the Pope was visiting NYC. Oversaw all aspects of the event. – Developed all the educational programming for the event which included over 90 speakers and 20 panels.- Managed the public relations team for the event and pitched national media.- Current content advisor to the event. – Organized a live streaming roundtable hosted by Al Roker and two days of cutting edge talks and panels on the future of mobile live streaming, that included Jay Manuel and Grant Cardone. San Francisco Bay Area
University of Florida Public Relations Specialist, Strategic Communications – Worked on a variety of strategic communications efforts, with a focus on writing, editing and maintaining content for multi-media communications tools, and helping to develop and roll-out comprehensive communications plans for diverse internal clients to support a variety of system-wide projects and initiatives.- Instrumental in crafting messages and advising C-Suite on overall brand rollout of Smoking Cessation support program on multiple campuses across the state. – Develop and rolled out comprehensive communications plans for diverse internal clients to support a variety of system-wide projects and initiatives. – Crafted CEO's message for internal employee recognition program. – Social media liaison for internal communications team. – Responsible for intranet sites for several internal clients. Gainesville, Florida Area
Ellas² Communications Director at Ellas 2.0 (formerly part of Women 2.0) -Provided strategic communications counsel to Ellas², a media company offering content, community and conferences for aspiring and current women innovators in technology and startups in Spanish. – Manage media relations and press release distribution with media in Spain, the U.S. and Latin America. Use social media channels to disseminate upcoming events and news. – Managed the organization's agency during several international events. Madrid, Spain
EARTH University Foundation Communications Coordinator – Developed and organized quarterly cycle of content creation and facilitated the design, print and distribution processes with vendors for the Foundation newsletter. – Managed the creation and dissemination of virtual communications. – Championed digital and social media tools, campaigns and technologies for the purpose of achieving a strong, visible presence on Facebook, Twitter and YouTube. – Interviewed multiple CEOs and C-suite executives for foundation content. Atlanta, Georgia
Spaulding Communications Senior Account Executive/Account Manager – Advised Fortune 500 brands and created a strong personal brand through content and social media marketing.- Directed, implemented and managed public relations activities for clients in the technology, human resources, manufacturing, commercial interiors, nonprofit, sustainability, and art sectors. – Pitched and placed stories with the majority of media outlets in Atlanta, as well as with national media including GreenBiz.com, Interior Design, and CNN. – Provided counsel to clients and identified strategic opportunities for enhanced exposure. – Managed agency’s internship and trainee program, including all recruiting, hiring and training of junior staff. Greater Atlanta Area
FOX 5 Atlanta, WAGA-TV Associate Producer (freelance) Wrote and edited on-air copy for WAGA’s 5, 6 and 10 p.m. newscasts, as well as Good Day Atlanta.Coordinated live shots with reporters and field crews Worked directly with anchors, reporters and show producers on making editorial decisions. Atlanta, GA
MundoHispanico Staff Reporter Created stories in English and Spanish for use in the Business, Health, Family and Metro sections for the newspaper. Mundo Hispánico is a subsidiary of The Atlanta Journal-Constitution. Greater Atlanta Area
Georgia TeVe On-Camera Reporter – Georgia TeVe Covered local news throughout the Atlanta metro area for daily newscast. Helped FOX5 News with coverage of immigration marches in 2006 by providing on-air commentary and assisted with translations. Greater Atlanta Area
CNN Associate Archive Coordinator Responded to and satisfied coverage and footage requests issued by local affiliates and international television stations. Served in the role of production assistant for CNN Presents. Greater Atlanta Area
Discovery Communications Associate Producer & Trainee Acted as field producer for Animal Planet’s Miami Animal Police produced by Lion Television. Conducted research for science, health and engineering shows for Discovery Communications Latin American and Iberia office for channels including Discovery Channel, Animal Planet and TLC Miami/Fort Lauderdale Area
Harvard Kennedy School
Double Master's degree Mass Communications and International Studies Florida International University
BA Journalism The University of Texas at Austin
Professional Certificate in Foresight Foresight/Futures Studies University of Houston
Social Accounts and Publishing Websites
Cathy Hackl has been identified as active on the following social accounts and publishing websites.
Cathy Hackl is a globally recognized metaverse/ web3 strategist, tech futurist, sought-after business executive, speaker and media personality with deep expertise working in metaverse-related fields with companies like HTC VIVE, Magic Leap, and Amazon Web Services. She’s the Chief Metaverse Officer & Co-founder of Journey, where she leads Journey's Metaverse Studio working with the world's top brands on metaverse/web3 strategies, NFTs, gaming, virtual fashion, and how to extend their brands into virtual worlds. Her consultancy, Futures Intelligence Group, was acquired in just 10 months and now a part of Journey.
Hackl was recently featured in 60 Minutes+, WSJ, TIME and WIRED's coverage of the metaverse and is a contributor to Forbes. She has written two books and is writing an anticipated book on the business opportunities of the metaverse titled The Metaverse Economy coming out in early 2022. Hackl has been dubbed the Godmother of the Metaverse and is one of the top tech voices on LinkedIn. She's also the host of Adweek's Metaverse Marketing podcast. BigThink named Hackl one of the top 10 most influential women in tech in 2020 and in 2021 she was included in the prestigious Thinkers50 Radar list of the 30 management thinkers most likely to shape the future of how organizations are managed and led. She actively invests her money and time in helping move the nascent web 3.0 industry forward.
World Economic Forum Initiative Partner – Defining and Building the Metaverse
Journey Chief Metaverse Officer & Founder Journey is a new kind of innovation and design consultancy conceived to help brands envision, plan, and effectively build the next generation of fan experiences and customer journeys. We excel at every layer of reality and help brands reimagine physical spaces (ICRAVE), create new worlds, enter the metaverse thoughtfully, build communities in web3 authentically (Futures Intelligence Group), and navigate the emerging channel of voice and AI (Skilled Creative).
VRM & The ARIA Network Futurist in Residence
Adweek Host of the Metaverse Marketing Podcast
Uplandme, Inc. Metaverse Growth Strategist
WXR Fund Limited Partner The WXR Fund invests in two of the greatest opportunities of our time: the next wave of computing + female entrepreneurs. (metaverse, augmented reality, spatial computing, artificial intelligence, virtual goods, gaming, the future and beyond.)
Futures Intelligence Group (Acquired by Journey) Chief Metaverse Officer/CEO Acquired by Journey
Ellas² Communications Director at Ellas 2.0 (formerly part of Women 2.0) -Provided strategic communications counsel to Ellas², a media company offering content, community and conferences for aspiring and current women innovators in technology and startups in Spanish.
– Manage media relations and press release distribution with media in Spain, the U.S. and Latin America. Use social media channels to disseminate upcoming events and news.
– Managed the organization's agency during several international events. Madrid, Spain
Georgia TeVe On-Camera Reporter – Georgia TeVe Covered local news throughout the Atlanta metro area for daily newscast. Helped FOX5 News with coverage of immigration marches in 2006 by providing on-air commentary and assisted with translations. Greater Atlanta Area
Amazon Web Services (AWS) Partner Activation Leader Worked on the development and launch of new strategic services & technology programs, including a stealth simulation service from AWS Game Tech.
Avatar Dimension Volumetric Video/Hologram Advisor Microsoft Mixed Reality Capture Licensed Studio powering global needs.
Magic Leap Enterprise Strategist
Mozilla Experiential Marketing & Partnerships Lead, Emerging Technology (Short-Term Contract) WebXR, WebVR & AI
You Are Here Labs – Immersive Experiences Futurist Greater Atlanta Area
HTC Vive VR Evangelist Greater Atlanta Area
Oculus VR Launch Pad Fellow Selected as 1 of 100 to participate in Oculus's 2017 Launch Pad – a program designed to support diverse and promising VR content creators and help them bring their unique ideas to market.
Future Lighthouse Chief Communications Officer – Cinematic VR Studio Greater Los Angeles Area
VRScout Contributing Writer
SummitLiveLA Director Summit.Live formerly known as Periscope Community Summit
– Organized 1st ever live video conference in New York. The event trended even while the Pope was visiting NYC. Oversaw all aspects of the event.
– Developed all the educational programming for the event which included over 90 speakers and 20 panels.
– Managed the public relations team for the event and pitched national media.
– Current content advisor to the event.
– Organized a live streaming roundtable hosted by Al Roker and two days of cutting edge talks and panels on the future of mobile live streaming, that included Jay Manuel and Grant Cardone. San Francisco Bay Area
University of Florida Public Relations Specialist, Strategic Communications – Worked on a variety of strategic communications efforts, with a focus on writing, editing and maintaining content for multi-media communications tools, and helping to develop and roll-out comprehensive communications plans for diverse internal clients to support a variety of system-wide projects and initiatives.
– Instrumental in crafting messages and advising C-Suite on overall brand rollout of Smoking Cessation support program on multiple campuses across the state.
– Develop and rolled out comprehensive communications plans for diverse internal clients to support a variety of system-wide projects and initiatives.
– Crafted CEO's message for internal employee recognition program.
– Social media liaison for internal communications team.
– Responsible for intranet sites for several internal clients. Gainesville, Florida Area
IE Business School Adjunct Professor – Taught Master Classes in Virtual Reality, Augmented Reality, and Immersive Marketing and Branding to IE's global audience. Madrid Area, Spain
EARTH University Foundation Communications Coordinator – Developed and organized quarterly cycle of content creation and facilitated the design, print and distribution processes with vendors for the Foundation newsletter.
– Managed the creation and dissemination of virtual communications.
– Championed digital and social media tools, campaigns and technologies for the purpose of achieving a strong, visible presence on Facebook, Twitter and YouTube.
– Interviewed multiple CEOs and C-suite executives for foundation content. Atlanta, Georgia
Spaulding Communications Senior Account Executive/Account Manager – Advised Fortune 500 brands and created a strong personal brand through content and social media marketing.
– Directed, implemented and managed public relations activities for clients in the technology, human resources, manufacturing, commercial interiors, nonprofit, sustainability, and art sectors.
– Pitched and placed stories with the majority of media outlets in Atlanta, as well as with national media including GreenBiz.com, Interior Design, and CNN.
– Provided counsel to clients and identified strategic opportunities for enhanced exposure.
– Managed agency’s internship and trainee program, including all recruiting, hiring and training of junior staff. Greater Atlanta Area
FOX 5 Atlanta, WAGA-TV Associate Producer (freelance) Wrote and edited on-air copy for WAGA’s 5, 6 and 10 p.m. newscasts, as well as Good Day Atlanta.
Coordinated live shots with reporters and field crews Worked directly with anchors, reporters and show producers on making editorial decisions. Atlanta, GA
MundoHispanico Staff Reporter Created stories in English and Spanish for use in the Business, Health, Family and Metro sections for the newspaper. Mundo Hispánico is a subsidiary of The Atlanta Journal-Constitution. Greater Atlanta Area
CNN Associate Archive Coordinator Responded to and satisfied coverage and footage requests issued by local affiliates and international television stations. Served in the role of production assistant for CNN Presents. Greater Atlanta Area
Discovery Communications Associate Producer & Trainee Acted as field producer for Animal Planet’s Miami Animal Police produced by Lion Television. Conducted research for science, health and engineering shows for Discovery Communications Latin American and Iberia office for channels including Discovery Channel, Animal Planet and TLC Miami/Fort Lauderdale Area
Harvard Kennedy School
Double Master's degree Mass Communications and International Studies Florida International University
BA Journalism The University of Texas at Austin
Professional Certificate in Foresight Foresight/Futures Studies University of Houston
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Publications
Honors Awards
Technology Evangelist of the Year – Shortlisted for 2020 Awards Women in IT Awards
Nominated as a woman who has championed the use of technology within an organization, and successfully managed to communicate its merits to a wider audience (within their organization and network) and then established it as a technical standard. Award Ceremony postponed till late 2020.
EMMY Nomination for Outstanding Achievement Television News Programming Excellence National Academy of Television Arts and Sciences Southeast
Topics
Cathy Hackl has been identified as active on the following topics.