Feel free to call me "Bo" for short
At my core, I'm a builder. I love building things, and working with people that love to dream big and make it happen.
In the last decade or so, I've been managing strategy, marketing, and business development functions for venture-funded startups. Great tech isn't just about the technology, its also about connecting the dots to the impact of that technology on people's lives. That's what the best marketing does. And, in my role as a technical marketer, what I strive for in all my ventures.
In my spare time, I currently am very interested in ebikes and the "personal alternative transportation" movement. I also still threaten to pull out my guitar.
Specialties: Startups, data-driven digital marketing, product evangelism, leadership, business relationships.
Involved in 4 successful VC-funded exits
Founder or co-founder in 3 different companies.
Driven multiple businesses from $0 to multi-million run rates.
10+ years in VP Marketing & Strategy roles
Noted speaker and angel investor
Others Say It Best
Thanks for visiting Audienti.
I know your time is precious. I respect and appreciate that you've visited us.
Let me take 2 minutes to tell you why we're different.
Unlike many brand name marketing organizations, a primary advantage of Audienti is that we are smaller (<15 employees). It's actually me that's directly involved in creating, executing, measuring ,and reporting your campaigns.
Larger firms will tell you that they manage a lot of ad spend monthly. That's great. But, that doesn't mean they manage it wisely. If you have a mistake in your core system, repeating it for 500+ customers doesn't make it any better. And, I'd argue that large budgets make you sloppy.
And, money mis-spent on one campaign is not available to spend on another.
What we do instead is focus on keeping a LARGE network of people in other businesses and industries that are doing similar campaigns. Then, we can compare across segments and industries, get advice from people outside of our processes, and in general help each other to make things happen. We manage this through our public Slack chat, Growmance, and anyone can join and learn.
We also voraciously consume the latest in training and resources, so that we can both learn from others, from experts, and from our own work.
And, lastly, we instrument and build our own tools when the technology isn't available to do what we need. These proprietary solutions fill in gaps that increase relevancy, conversions, and results while reducing costs.
The days of a single, monolithic company that manages all your ad spend and builds all your campaigns are over. Nimble, agile, and performance-based is the future of agencies.
I'd love to discuss with you your goals for the next quarter, and see if we'd be a fit. If we're not, I'm happy to recommend someone that is, and we part as friends.
Hit the button below and contact me.
William "Bo" Flanagan
Curious what strategy we would use to grow your business?
Schedule a call and let's talk about it. We will give you frank advice, suggestions, and thoughts. No pressure!