How we used Product Hunt to drive hundreds of new users (and counting) Producthunt is a community of makers, early adopters, techies and just passionate product lovers who want to try cool new… Learn More
18 Growth Hackers That You Should Follow In 2016 Are you starting with growth hacking and don’t know where to look? Or, have you just run out of ideas?… Learn More
Getting Started With Keyword Research Keyword research is identifying what words or phrases users are searching for that directly relate to your business or product…. Learn More
Content Marketing Metrics: Which Ones Matter? There’s no shortage of software companies offering you ways to track your marketing successes. But what actually qualifies as a… Learn More
Social Media Metrics: Which Ones Matter? There’s no shortage of software companies offering you ways to track your marketing successes. But what actually qualifies as a… Learn More
Learning From Your Competitor’s Mistakes Are you tired of watching your competition beat you in sales, media, or visibility? Competition is a natural part of… Learn More
Spy on Your Competitors: Adopting Winning Strategies Our growth hacker wrote the thorough and extensive guide “How to Spy on Your Competitors .” In it, he describes… Learn More
Building Your First Content Calendar A content calendar is a resource that marketing teams use and collaborate on to plan all content marketing activity. The… Learn More
What You’re Losing Without a Content Calendar What are you losing by not having a content calendar? Everything a content marketer needs. Traffic is important for the… Learn More
Discovering Winnable Terms with Keyword Research While keyword research isn’t the sexiest of marketing tasks, it’s an essential part of maximizing your resources in an ever-evolving… Learn More
Keyword Research for a Social Media Marketer I’m sure you’ve heard of this so-called “keyword research” process. Learning how to effectively execute keyword research is essential to… Learn More
How to do Content Curation for Public Relations The famous blogger Kevan Lee, states “Content curation is sorting through a large amount of web content to find the… Learn More
Content Curation for Growth Hackers In order to begin talking about content curation we first have to understand the concept of curation. Curation is essentially… Learn More
Tackling B2B Content Marketing on a Budget B2B content marketing can very well be an expensive venture; this perception perpetuated by content marketing megastars like RedBull, who… Learn More
How Marketers Can Leverage Project Management Workflow Tools Project management (PM) – a skillset many marketers will openly admit they have very little patience for and very little… Learn More
Email Marketing Growth Hacking Strategies for Lead Generation Email marketing-it isn’t sexy but it is a necessary element of modern marketing best practices. Are your email campaigns coming… Learn More
Email Marketing Growth Strategies for Leadgen Email marketing-it isn’t sexy but it is a necessary element of modern marketing best practices. Are your email campaigns coming… Learn More
Fill ‘Er Up! How to Perform Effective B2B Content Marketing You have a marketing scheme that you built from the ground up, using your inside knowledge of your company and… Learn More
Platform Paradigm: Piecing Together the MarTech Multichannel Marketing Puzzle As the number of channels and devices continues to grow, it has caused an uptick in the complexity and change… Learn More
Keeping Tabs: Small Businesses and Competitor Tracking As a marketer for a small business, competitor tracking can seem superfluous. With many resource constraints, many small business marketing… Learn More
Bridging the Age Gap: Tailoring Online Content Marketing to Multiple Generations We are living in a very interesting time. The chasm that has always existed between different generations is made even… Learn More
Bouncing Back: How to Recover from a Social Media Screw-Up Everything was going right. You constructed a bullet-proof framework, methodically planned out every milestone, readied the marketing troops for action,… Learn More
Marketing Mixed Tape: Social Listening to the Beat of the Consumer Drum In today’s uber digital and social media-driven world, online engagement is a never-ending story. You’ve probably heard the age-old notion:… Learn More
Four Marketing Tasks You Should Not Automate Marketing automation is considered a must-have component of any successful marketing mix in today’s marketing landscape. It comes with its… Learn More
Political Marketing and Its Role at the Poll While it’s nice to think that our voting decisions are based purely on how well the platforms of each of… Learn More
Overcoming Common Marketing Funnel Automation Hurdles The concept of marketing funnel automation has been around for decades. In the 80s, for example, instead of being added… Learn More
Just Do It: Creating Action-Oriented Content Marketing Empower Consumers An ideal marketing strategy is one that gets audiences moving. It creates consumer reactions and actions that benefit your… Learn More
The 10 Content Marketing Commandments Follow these 10 Content Marketing Commandments to ensure content marketing success at your shop: Thou Shalt Listen Content marketing success… Learn More
Expand Content Reach with Social Media Engagement Social media marketing is all about engagement. Engaging effectively with your target audience and secondary audiences is the best way… Learn More
Five Common Content Marketing Misconceptions You probably wouldn’t take advice on buying a home from someone who has never purchased one themselves… or ask for… Learn More
Content Marketing and the Buyer Journey The buyer’s journey is the process by which a potential consumer actively researches a product or service prior to making… Learn More
Shine Bright Like a Diamond: The 4Cs of Content Marketing Developing a marketing campaign that resonates with your target audience requires a carefully thought-out marketing map, and even more planning… Learn More
Audience Segmentation 101 Every business has a target audience. That target audience is comprised of many different people with varied backgrounds, interests, and… Learn More
10 Content Marketing Myths That Are Costing You In your career as a marketer, there will be plenty of folks who just don’t “get” what marketing is or… Learn More
Top 20 Inbound Marketing Terms Every Marketer Should Know Today’s inbound marketing focuses on the creation and dissemination of content that attracts potential customers to your company-allowing them to… Learn More
Five Ways to Foster a Content Contribution Culture at Your Office One of the best ways to support employee morale while also maximizing the potential and output of your workforce is… Learn More
25 One-to-One Marketing Terms to Know One-to-one marketing, also articulated as 1:1 marketing, may seem like a new idea because of its current popularity among marketing… Learn More
Is Content Marketing a Waste of Time? How much money do you spend on your content marketing? If you can’t immediately answer this question, there’s a good… Learn More
Where Art Thou Target Audience? Audience Targeting Basics Every Marketer Should Know If a tree falls in the forest but nobody is around to hear it, does it make a sound? The… Learn More
The Best Enterprise SEO Platform Features If you’re managing your company’s marketing, you may have begun or are in the midst of researching enterprise SEO software. Having… Learn More
The Search for the Best SEO Software The search for the latest and greatest best SEO software seems to be never ending … new applications are launching… Learn More
How to Spy on Competitors Why you should spy on your online competitors You probably know YOUR business well but: Do you know your competitors?… Learn More
Best Practices for Social Media Monitoring While the terms “social media listening” and “social media monitoring” are often used interchangeably, they actually differ in some respects…. Learn More
Take your Business to Great Heights with Influencer Marketing The word is out. Consumers won’t only take your word for it when it comes to how amazing your product,… Learn More
Audience Engagement: Keep Them Coming Back Producing great content is an excellent start for any company aiming to work on its audience engagement strategy. However, writing blog… Learn More
5 Ways to Boost Your Blog Content Strategy A great blog is key to any business’ success today, but just having excellent blog content is only part of… Learn More
How to Use Twitter Like a Social Media Manager Unless you’ve been operating in a cave, a rock-solid social media campaign is key to business success today. If you’re… Learn More
Reconnect, Reengage, and Recycle Your Leads Spring has nearly sprung, which means it’s time to do some spring cleaning around your shop, and the best place… Learn More
Audience Engagement: How to Spread the Word About Your Content So you have great content? That’s excellent: so does about 75% of the internet because, admittedly, there are some terrible… Learn More
Moving Customers Down the Funnel: Can it Really be Automated? This post originally appeared on Relevance. The sales funnel is about as old as time, in one way or another…. Learn More
How Well do you Know your Marketing Content Lifecycle? A successful marketing content lifecycle is all about nurturing. Not just with your leads, but your content too. Unfortunately many… Learn More
Limitless Content Creation For Any Audience It goes without saying that any business, any professional, heck, any person who actively uses the internet today knows the… Learn More
Companies Who Rock Influencer Marketing Today, marketing is all about being social-not just talking, but listening and engaging with your audiences as well. In recent… Learn More
Insider Tips for Multi-Channel Marketing Multi-channel marketing (sometimes called cross-channel or omni-channel marketing) is an exhausting concept that entails extensive planning and analyzing. It takes a full creative… Learn More
Effective Content Marketing for the Buyer Journey Marketers don’t create time consuming content because they want to fill blank space on a website. Content marketing for the… Learn More
Reactive, Assumptive and Behavioral Modeling: Marketing’s Quest for Humanized Content Note: This post originally appeared on Relevance.com here. Are you marketing like a robot? Marketing has come a long way…. Learn More
B2B Social Listening: 5 Things You Can Learn About Your Industry As we sit in the middle of the first quarter of 2015, we can agree that all B2Bs need to… Learn More
Marketing Engagement Pro Tips The life of a marketer is dominated by marketing engagement. We count likes, retweets, shares, comments, back links and website… Learn More
Turn Social Media Influencer Quotes into Marketing Content More and more businesses are turning to social media as a source for news, inspiration, and peer engagement. Social media… Learn More
How to Promote your Content Across Earned, Paid & Owned Media Content Marketing isn’t an option anymore. Learn how to promote your media across earned, paid, and owned media with this handy guide. Learn More
120,000 Leads in Three Steps with Dan Scalco A while back we sat down with Dan Scalco, an expert in online business growth and founder of Growth Signal,… Learn More
10 Steps to an Effective B2B Content Marketing Strategy Content marketing has become ubiquitous in today’s marketing landscape. Once the savvy marketer’s secret weapon, content marketing is now considered… Learn More
How to Find your Customers When you’re marketing your business, no matter how exciting or mundane the product is, your mission is to accrue customers…. Learn More
Managing and Motivating Your Virtual Team In 2015, more companies than ever before are offering flexible workspace alternatives for their employees, such as hoteling stations and… Learn More
How to Not Fail at Marketing Automation Free Download: Want to manage your marketing automation like an expert? Download our free toolkit, Don’t Look Like a Robot… Learn More
Why Social Listening Matters for B2B Marketers Social listening for the B2B marketer needs to be as innate as it was for the first college freshman when… Learn More
Charity as a Marketing Channel Using charity as a marketing tool doesn’t have to be sleazy. In fact, it’s a great way to make your… Learn More
What You Can Learn From Watching Competitor Activity Keep your friends close, but your competitors closer. As we’ve said before, one of the biggest mistakes a company can… Learn More
Introduction to 1:1 Marketing It seems like every few months there’s a new trend in digital marketing. While 1:1 Marketing is trending, it’s not… Learn More
Top 7 Competitor Research Tools A marketer’s job is dynamic, demanding and dependent on having a constant eye on your competitor research. Understanding and predicting… Learn More
How to Build a Content Calendar for the Next Three Months, Even in Boring Businesses There shouldn’t be anything arbitrary about your company’s content calendar. In fact, you should be planning 3 months ahead (at… Learn More
How to Build Momentum for Your B2B Social Media Campaign When it comes to social media marketing, B2C companies have it easy. The key for them is connecting with consumers… Learn More
10 Cool Tools to Expand your Content Promotion Options Content is king and reigns over the success of our digital content promotion efforts. Once you have a repertoire of resources,… Learn More
3 Reasons to Keep Marketing Content Production In-House Outsourcing marketing content production is commonplace, and for good reason. It often makes financial sense—you may not need a full-time… Learn More
Why Social Listening Is More Than Just About ROI Social Listening isn’t optional anymore. Whether you’re the mom and pop shop on Main Street or a power lunching executive,… Learn More
So You’re Starting a Startup… Stop! So You’re Starting a Startup….Stop! Tongue-twisters aside, creating your own startup is easier – but more competitive – than it’s ever… Learn More
Social Media Metrics to Keep Track of Your Success To win new customers on the Internet, your business have a social media strategy. You need to keep track of… Learn More
Best of Reddit: 15 Marketing Automation Tips Marketing automation: Where do you start? Here, we collect the best marketing automation tips on Reddit that give us better… Learn More
B2B Content Marketing Strategy Businesses want to sell their products by increasing their sales and B2B content marketing plays a primary role in this… Learn More
How to Choose Software for Search Engine Optimization You finally decided that uber-sized Excel sheets won’t help you streamline your search marketing process. Now you’re shopping for the… Learn More
Reverse Engineering Marketing: Internet Is Full of Ideas Company websites compete for niches in online markets. Only a small portion can get most of the attention. Website traffic… Learn More
The Best Link Building Strategy: Don’t Cheat The System You’ve heard about link building. It’s a vital feature of any content strategy. In today’s SEO and content marketing world,… Learn More
Reddit Marketing: The 7 Tools Redditors Recommend Since it’s 2005 launch, Reddit has quickly became a haven for internet users seeking an alternative to traditional social media. Known… Learn More
Marketing Automation Benefits In short you automate outbound marketing efforts (usually email and crm activities) and provide sales teams with much more accurate… Learn More
How to Get Qualified Leads on Autopilot Do you want to know how to get qualified leads? Do you want to convert at a better rate? If… Learn More
How to Measure Social Listening ROI How can you quantify a conversation? It seems counter-intuitive to turn a medium based on social interactions and relationships into… Learn More
5 Things You Should NEVER Tweet There are no take-backs on Twitter. No matter how fast you can delete an unfortunate tweet, as we witnessed on… Learn More
5 LinkedIn Hacks You Can Do Today LinkedIn is not just for finding jobs and endorsing random skill sets. The network is also a great marketing tool,… Learn More
Getting Social Media Conversations Right Talking with your customers via social media is tricky. You don’t want to ignore them, but you don’t want to… Learn More
Build a Buyer’s Journey in 30 Minutes or Less As a marketer, you not only need to know who your customers are. You need to know how they become… Learn More
Why B2B Content Doesn’t Trend on Twitter Most B2B content marketing is just plain bad. It’s notorious for lacking focus, transparency, or calls to action, or for… Learn More
Creating and Managing a Content Calendar We’ve said more than once on this blog that a content calendar is the best way to keep your content… Learn More
Creating and Organizing Your Buyer Persona If there’s a golden rule of marketing, it’s this: know who you’re marketing to. All the technology and social media… Learn More
What You Should NEVER Outsource Outsourcing, as we’ve said before, is great for a lot of reasons. You can reduce your overhead costs and focus… Learn More
How the Buyer’s Journey Drives Content Marketing More marketers are devoting a larger share of their marketing budgets to content marketing. In fact, a 2011 survey found… Learn More
5 Things You Can Learn from a Content Inventory Lists make everything simpler. And that’s really what a content inventory is: a giant list of all the content you… Learn More
Hiring Your First Content Marketer So you’ve decided to hire a content marketer—that’s a big step for your company! Producing consistent, high-quality content is an… Learn More
5 Lessons Learned from Outsourcing We’ve compiled five valuable lessons-both good and bad-from companies and individuals who have outsourced. Free Download: Read our whitepaper, “Setting Up… Learn More
5 Content Marketing Infographics That Won’t Make You Dizzy When’s the last time you saw an infographic that didn’t make your eyes hurt? As content marketing continues to explode,… Learn More
Debunking Marketing Myths: How To Actually Get Stuff Done Content marketers don’t have it easy. In a sea of articles, blog posts, infographics, and webinars, there’s incredible pressure to… Learn More
Re-imagining the Funnel: Lead Generation Pipelines Re-imagining the Funnel: Lead Generation Pipelines Identifying & Resolving Lead Nurturing “Clogs” What do you picture when you hear the phrase… Learn More
An Interview with Brian Dean – Founder of Backlinko.com We continue our new interview series with Brian Dean, the founder of Backlinko. William talks to Brian about actionable SEO,… Learn More
27 Weird Ways to Write a Blog Post: You Won’t Believe What Happens! We’re getting a little meta today by writing a blog post on writing a good blog post, but it’s an… Learn More
How 7 Big Businesses Manage Content We can describe in detail all the the ways you should—and shouldn’t—manage content. Every once in a while, however, it’s… Learn More
3 Things You Can Learn about Your Industry from Social Listening We’ve already gone over the basics of all the good things social listening can do for your marketing strategy. But… Learn More
Social Listening is Good for Your Brand Your customers want you to listen. The problem is, while they may talk about you, they might not always talk… Learn More
Building Customer Loyalty with 1:1 Marketing Over the past few weeks we’ve stressed the importance of data-driven marketing, understanding customer decision journeys, and building social trust…. Learn More
The Big Secret of Social Media Social media is not magic. You need to make it work for your company, just like any other form of… Learn More
Marketing Automation: Nurture without Feeling Metallic Marketing automation software is a great boon to marketers, no question. It allows companies to do more things without having… Learn More
Automating a Content Inventory Some websites have tens of thousands of pages, each with its own set of text, images, documents, and applications. How… Learn More
How to Build Social Trust You don’t engage with brands you don’t trust, so why should your customers? It’s crucial for consumers to perceive your… Learn More
How to Select a Content Marketing Agency Choosing the right content marketing agency is a lot like dating, which we all know is a simple, delightful process… Learn More
Decision Journeys There is no such thing as an impulse buy. Every purchase is a decision journey, and customers interact with various… Learn More
How to Write Friendly Marketing Copy It’s like what your mom always told you: don’t talk to strangers. Consumers and businesses won’t buy from you if… Learn More
Landing Brand Advocates Brand advocates are more than just loyal customers. They love your brand and want the whole world to know it…. Learn More
Four Ways to Implement Marketing Automation Choosing the right marketing automation platform isn’t easy. Businesses have a wide variety of choices and the process of finding… Learn More
Selecting the Right Social Media Metrics To stay competitive, your business must implement a working social media strategy. You need to track different metrics to determine… Learn More
Creating Dynamic Landing Pages A landing page is built with one highly specific target in mind: getting visitors to complete an action. This includes… Learn More