MarTech Stack

Marketing Technologies (MarTech or the MarTech Stack) are the software and applications used by marketers to organize, scale, and automate marketing processes. Marketers organize their stack to perform certain functions such as email marketing, customer relationship management, content publishing, social media promotion, and other activities in an automated way. Then, leveraging marketing automation software, organize have the system perform automatic actions based on events. An effective MarTech Stack makes the marketing organization instantly responsive to changes in the state of the prospect, moving them automatically down a sales funnel.