What's a GrowthEngine?(tm)
Audienti detects your prospects using "buying signals" that we find through conversations that happen online. That's the way consumers tell you they're interested in your product or service. Buying signals are the core criteria for detecting who would be a good fit for you as a prospect.
You have multiple kinds of customers, right? They vary by life event, occupation, and interest. With Audienti, you create campaigns for each kind of persona you'd like to target.
The second anyone matches your criteria by expressing your buying signals, he or she is added to the campaign, automatically.
Here's an example:
You're a running shoe company that specializes in mid- to long-distance runners. You're main competitor is Nike, and there's no way you can outspend Nike to generate top of the funnel leads.
At 5:20 AM, JMichelle860 tweets "Up early to start #marathontraining! #runner #marathons #fitness"