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The Academy

Ebooks, guides, and more to help you get the most from your digital marketing efforts.

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Multi-Channel Outreach to Drive Demand Generation

Are you having a difficult time getting your message to the right people? No matter how stellar your content, without an audience, you’ll never get the leads that turn into sales.
Pinpoint your audience, identifying the people most likely to have an interest in your offering, without wasting resources on those who won’t.

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How to do a Content Inventory

Where to start when you’re facing a disorganized mess and a decade’s worth of content? We’ll show the ins and outs of inventorying your load—what stays, what’s tossed, and what’s repurposed.

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Customer Journeys (Udemy 102)

What makes a person “click?” Knowing how your audience makes their buying decisions means resources more effectively spent on things that close the deal.

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Setting Up Lead Gen With a Small Team

Want rockstar-quality content but don’t want to go bankrupt producing and promoting it? Work smarter, not harder, using these clever tricks that’ll get your content in front of the right audience, without an army of promoters or a corporate-sized budget.

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Identify Your Customers on the Web

Are you having a difficult time getting your message to the right people? No matter how stellar your content, without an audience, you’ll never get the leads that turn into sales.
Pinpoint your audience, identifying the people most likely to have an interest in your offering, without wasting resources on those who won’t.

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Toolkit to Natural Marketing Automation: How to Not Look Like a Robot

With the advent of automation, so much of a brand’s marketing takes place before the audience has even engaged with it for the first time. How can brands retain authority and trust while nurturing their audience?

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