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Transform your business with Content Marketing for B2B Enterprises

Learn how to create effective content marketing strategies that drive conversions and increase revenue for your B2B enterprise.

Sales leads

Are you struggling to create effective content marketing?

Do you feel like your organization doesn't understand the importance of content marketing?

Is it difficult to create a continual stream of interesting and relevant content?

Are you having challenges getting your content in front of the right audience?

Recent studies show you aren't alone.

Only 32% of B2B marketers say their organizations are effective at content marketing

59% of B2B marketers say their biggest challenge is producing engaging content

66% of B2B marketers say that lack of time is the biggest barrier to creating more content

Less than half of B2B marketers have a documented content marketing strategy

Only 44% of B2B marketers track their ROI from content marketing

94% of B2B marketers use content marketing, but only 42% believe they are effective at it

The root cause of these problems is a lack of understanding and strategy when it comes to content marketing.

By taking this course, you will learn how to create a plan for producing relevant and interesting content, how to publish that content for maximum conversions, and how to promote it to get in front of the right audience.

This will help you overcome these challenges and see success with your content marketing efforts. Some advantages of adopting this new approach include:

Increased engagement and conversions from your content marketing efforts
A better understanding of how to create and promote effective content
Improved ROI from your content marketing efforts
A more streamlined and effective content creation process
Better alignment of your content with your business goals

What's why I created "Content Marketing for B2B Enterprises"

Hi, I'm William, the founder of Growmance and Audienti's CEO.

On paper, I’ve been pretty successful. Multiple exits. Built one of the largest Slack communities for growth hacking. Training 40k+ people on marketing best practices. And, helping hundreds of people in my own coaching and consulting.

But, as much as I’ve accomplished, in my own consulting firm, honestly, we struggled with growth.

When I focused on content, we’d see momentum and progress. But, when I changed focus to engineering or client support, things would slow down and fail. I wasn’t missing the knowledge or skills, I was missing the strategy to get the work done.

With a better strategy, I could

  • focus on doing what I love, helping people get their value out into the world, and grow revenue in the process
  • choose to work with “perfect-fit” customers only, because I have as many meetings as I want and can always get more
  • spend more time enjoying the things I love in life, like my family, playing guitar, and messing around with my e-bike.

After a number of failed attempts, I finally got it figured out.  

Since, 2019, I’ve taught 100+ people how to scale and manage their team using Notion (that course is here too). It’s part of an overall system. But, up to now, I wasn’t show you how to build a content machine and get results.

Let me show you what’s possible when you use the right systems in your business.

Multiple $0 to $MM run rates

successsful vc-funded exits

grew community to 15K members

trained 40k+ on marketing best practices


What is Included?

8 videos
2 Templates
Sample Forms & emails
Q&A support in our SlACK COmmunity
certificate of completion

Everything that we use to setup new job opportunities, hire prospects, and onboard new talent.

Who is this course for?

You're a fit if

  • you’re in a B2B enterprise that is looking to improve their content marketing efforts
  • you’re looking to improve conversions
  • you’re struggling with creating engaging content or promoting it effectively

You're not a fit if

  • you already have a large, successful content marketing strategy
  • you aren’t open to new ways to do content marketing
  • you aren’t trying to scale or grow your content pipeline

When you complete the course, you’ll be equipped to build a predictable pipeline of prospects. You’ll spend less time making content. And, see a healthier sales pipeline.

Frequently Asked Questions

It depends! 🙂

There is such a diverse group of people in Scaling Sales. There’s a wide range of experiences with offshore teams and new cultures.  

Some students binge consume the content and set up over the course of a few weeks; others chip away at it over the course of months.

The content is a mix of text, images, gifs, video screen-sharing, and links to templates. This gives a range of options for different learning preferences.  All curriculum videos have closed captioning available.

We typically make small course updates weekly, and more substantial updates (new videos and templates) every quarter or so. 

If you have a use case, you can always reach out to us on Growmance. We’re happy to talk through the case with our participants.

You’ll have 12 months access to the course curriculum, templates, and any live events. 

To be extended beyond 12-months, reach out to us and let us know. We’re happy to extend access for any Growmance members. 

We understand that not everyone earns a US salary which is why we offer discounts based on location, to enable parity pricing of our course.

So, yes, we can offer parity pricing. Reach out and tell us what you want to pay, and we’ll try to make it happen for you. 

Discounts typically range between 20-70% depending on location.

This course is a digital educational product that gives you instant access to all of the material and templates as soon as you get access to the course, and as such is non-refundable.

That said, if you have something you expected to be covered that is not, please reach out. I’m happy to schedule a 1:1 call and go through any obvious and relevant omissions.


9466 Georgia Avenue
Silver Spring, MD, 20910
+1 (202) 350-0832