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Customer Archetypes Guide

Knowing your ideal customer helps you create more effective social media campaigns.

Sales leads

I created this mini-course to help you build better social media campaigns

Hi, I'm William, the founder of Growmance and Audienti's CEO.

I developed this spreadsheet over the past decade that has became my “Bible” for understanding ideal customer profiles.

This mini-course will delve in to the concept of the 12 “Jungian” archetypes, exploring how they manifest in people’s core desires and how they appear in literature, movies, and TV shows.

Multiple $0 to $MM run rates

successsful vc-funded exits

grew community to 15K members

trained 40k+ on marketing best practices


About this Course

In this mini-course, you will gain the tools to shortcut the psychological pattern that you need to understand to better serve your customers.

When completing this course, you'll learn how to:

identify your perfect buyer

by gaining a deep understanding of their psychological patterns, desires, and behaviors

analyze buying behaviors

whether your buyers are driven by emotions or functionality

improve you marketing strategy

to be better equipped to engage with your target audience and produce content that appeals to them

Gain a competitive edge in the market by understanding your buyer's psychology.

What is Included?

1 video
1 Template
Q&A support in our SlACK COmmunity
certificate of completion

Everything that we use to identify our "perfect buyer".

Who is this course for?

You're a fit if

You're not a fit if

When you complete the course, you will be able to identify your perfect buyer and develop a strategy to better engage with them and produce the content that appeals to them.

Frequently Asked Questions

It depends! 🙂

There is such a diverse group of people in Scaling Sales. There’s a wide range of experiences with offshore teams and new cultures.  

Some students binge consume the content and set up over the course of a few weeks; others chip away at it over the course of months.

The content is a mix of text, images, gifs, video screen-sharing, and links to templates. This gives a range of options for different learning preferences.  All curriculum videos have closed captioning available.

We typically make small course updates weekly, and more substantial updates (new videos and templates) every quarter or so. 

If you have a use case, you can always reach out to us on Growmance. We’re happy to talk through the case with our participants.

You’ll have 12 months access to the course curriculum, templates, and any live events. 

To be extended beyond 12-months, reach out to us and let us know. We’re happy to extend access for any Growmance members. 

We understand that not everyone earns a US salary which is why we offer discounts based on location, to enable parity pricing of our course.

So, yes, we can offer parity pricing. Reach out and tell us what you want to pay, and we’ll try to make it happen for you. 

Discounts typically range between 20-70% depending on location.

This course is a digital educational product that gives you instant access to all of the material and templates as soon as you get access to the course, and as such is non-refundable.

That said, if you have something you expected to be covered that is not, please reach out. I’m happy to schedule a 1:1 call and go through any obvious and relevant omissions.


9466 Georgia Avenue
Silver Spring, MD, 20910
+1 (202) 350-0832