Get free access to the Decision Journey Content Marketing course on Udemy! (a $29 value)
Picking up from where the B2B Content Marketing course left off, we take the journey one level deeper.
Our online course explores how to:
- Learn the customer journeys of your audience members
- Tighten your budget to hone in on strategies that make a difference
- Eliminate practices that dilute your message
- Nurture leads effectively
- Turn customers into repeat buyers
Your instruction, William "Bo" Flanagan, will cover:
- Summarize the Decision Journey Model and its impact on your success.
- Discussion of problem awareness and initial considerations.
- Understanding buyer psychology and how to craft your unique offerings for maximum impact.
- Building and managing marketing personas.
- Reducing friction in the decision making process.
- Organizing and managing content.
Download the Guide to Decision Journeys and start closing the deals!
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