Solution Products
Start Here: Offer: Unleash Irresistible Value with Pitch-Perfect Offers
- The Idealized Solution
- Product Deliverables and Bundling
- Scarcity, Urgency, Bonus and Guarantee
- The Big Idea
- Crafting the Transformation Document
- Key Messages, Key Stages
- Landing Page
- Execution Tips
- What is an Offer?
- Jobs to be Done – Constraints and Situations
- Mastering the Job: Unveiling Clear Steps to Success
- Problems of the Job
- Defining Constraints and Situation Statements
- Writing a Job Definition
- Turning Problems into Solutions for Success
- AI: Define the Situation Statement
- AI: Define the Constraints Statement
- AI: Define the Job Steps
- AI: Define the Job Problems
- AI: Defining an Ideal Solution
- AI: Scoring Ideal Solutions
- AI: Defining Deliverables
- AI: Define Product Bundles from Deliverables
- Defining the Offer Hierarchy
- AI: Define our Transformation Document
- AI: Define Customer Key Stages, Key Messages
- AI: Problem Key Stages, Key Messages
- AI: Write the Landing Page
- Creating Perfect Job Solutions
- Defining Customer Value
- Solution Products
- Solution Categories
- The Bundle: Mastering Offer Creation
- Establishing Pricing
Tired of DIY?
William has taken multiple businesses from $0 to multi-million dollar run rates. He’s also exited 4 businesses successfully.
Use this button below to learn more about Audienti’s go-to-market growth coaching services.
It’s free, no pressure at all!
In this section, we’re working on making our solution irresistible by focusing on what customers really want.
Identifying Problems and Solutions
First, we’re identifying problems and solutions that matter most. We’re turning these problems into opportunities and ensuring our solution fits perfectly.
Prioritizing Customer Needs
We’re prioritizing what matters to customers. If something doesn’t add much value (below a 3 on a 1 to 5 scale), we’ll remove it. We want to streamline the solution, making it easy to understand without overwhelming them.
Crafting a Comprehensive Solution
Now, we’re creating a refined solution based on the most important problems. We’re building different types of solutions (like products, services, or guides) that directly address each problem, even if they’re not directly tied to our current offerings.
Defining Solution Elements
For each solution type, we’re giving it a name, describing what it delivers, and outlining how customers will use it. We’re also considering how long it takes to create and when it’ll be available.
Evaluating Customer Benefits
We’re looking at how much these solutions ease customer efforts, save time, reduce risk, lower anxiety, and simplify their lives. These elements are crucial to understand and improve upon in our solutions.
Wrapping Solutions in Value
Lastly, we’re connecting these elements to the real challenges customers face. Even if it might seem unrelated to our product or service right now, this approach ensures our solution is incredibly valuable and complete when we bring it to market.
Solution Products
Crafting irresistible solutions involves prioritizing valuable elements, streamlining offerings, and ensuring each solution type adds significant benefits, simplifying customers' experiences when brought to market.
Tired of DIY?
William has taken multiple businesses from $0 to multi-million dollar run rates. He’s also exited 4 businesses successfully.
Use this button below to learn more about Audienti’s go-to-market growth coaching services.
It’s free, no pressure at all!