The Search for the Best SEO Software

The search for the latest and greatest best SEO software seems to be never ending … new applications are launching all the time and old standbys are constantly evolving and changing their platforms, and none of them seem to accomplish all of the tasks you have outlined in your SEO strategy. What’s a growth marketer to do?

Free Download: Do you have years of content in your archives? Download our guide, How To Do a Content Inventory, and learn how to refresh your content and choose what goes in the trash.

The bad news is, there are no “one size fits all” tools to conduct all of your SEO tasks at an optimum level. The good news is, there are plenty of SEO applications that offer a powerful combination of services and are the best at the tasks they specialize in, respectively—such as competitor intelligence gathering or website auditing. The downside? There are literally hundreds of different quality applications to choose from, which means a long trial-and-error period before you find the right fit for your shop.

Tired of scouring the web looking for the best and brightest SEO programs to get your search marketing done? Below is a hand-picked selection of some of the top 20 SEO tools on the market, chosen from a list of over 100 of the most highly-rated search marketing applications available today. These tools are marketer tested and user friendly, even for the tech shy. (Note: There are many valuable technical SEO programs available out there. They are not on this list because this list if focused on software made for a broader user base.)

Übersuggest
Übersuggest uses suggest data from Google and other sources to help ensure that you are meeting visitor’s expectations. This is a very useful tool for long-tail keyword planning.

Internet Marketing Ninjas
Although this company only offers four total tools, the tools are well-thought out and very useful. The top tools of the four are the On-Page Optimization Tool, the Image and Link Analyzer, and the Find Broken Links, Redirects, and Site Crawl Tool.

Bitly
Most people use Bitly for URL shortening, but this platform also offers powerful analytics.

Whitespark Local Citation Finder
This program comes in free and paid versions and is one of the most useful tools out there for finding local citations to enhance a site’s local SEO.

Content Strategy Generator Tool
This is a useful tool for users who are interested in optimizing the planning of their content strategy. The program works by incorporating keyword research and audience size estimates, among other factors, to help generate a solid and informed content plan.

CircleCount
CircleCount is a free analytics resource used to track followers and analyze shares.

Searchmetrics Website Analyzer
Searchmetrics is a competitor intelligence tool that conducts backlink research on competing companies and creates a list of websites linking to a competitor’s website.

Buzzstream Tools Suite
Buzzstream is often used as an outreach platform, but this company also offers a number of free and useful link-building tools in its program suite.

SimilarWeb
SimilarWeb is a tool used for competitor intelligence gathering. The program offers impressive quality intelligence collecting across a number of industries, especially compared to other similar programs.

SEMrush
SEMrush offers paid and organic keyword data which comes highly recommended by many SEO influencer sites. SEMrush’s tools suite—including keyword research, competitive intelligence, and more—is comprehensive and often impressive.

Screaming Frog
A paid diagnostic website crawling tool with a variety of powerful features and useful customizations.

Google Webmaster Tools
Google Webmaster is a free service from Google, with a ton of information and tools available for optimizing your website SEO strategy and nearly everything you need to perform a good site audit. To best use this product, you should review it at least on a monthly basis, if not more often.

SERPs Rank Checker
SERPs Rank Checker is a tool designed to identify a webpage’s search ranking for targeted keywords. Users can also use SERPs to find out their competitors’ ranking for relevant keywords.

Microsoft Free SEO Toolkit
This is a free SEO tool that you download and install on your computer. It has a good set of crawl and audit options and also comes with easy-to-follow detailed tutorials to help you get the most out of the software.

SEO Site Checkup
SEO Site Checkup is a diagnostic and website health program used to perform website SEO audits. This tool will identify whether your website contains broken links, deprecated HTML tags, underscores in URLS, and a variety of other SEO issues.

RowFeeder
RowFeeder allows you to track hashtags, social usernames, and keywords, then easily transfer that information into an Excel spreadsheet for easy social media monitoring.

nTopic
This tool offers one of the few proven methods available today for giving your content a relevancy score and offering keyword suggestions to improve it.

MozBar
MozBar is the standard for SEO toolbars and is highly recommended by many SEO and marketing professionals. This powerful program allows you to perform over 50 key tasks right from your browser, including Open Site Explorer, viewing backlinks, anchor text, popularity metrics, and much more.

Google Trends
Google Trends is a must-have for researching trends. It allows you to see what’s trending in Google search results and view keyword search popularity over time.

Rapportive
This program works with your Gmail inbox to give you almost-instant, rich contact information for nearly anyone you want to reach.

Bonus: Has it been a while since you cleaned up your content? Download our free guide, How To Do a Content Inventory, and get organized.

Want another great SEO tool? Audienti’s new Scorecard evaluates your website for keywords and brand terms, so you can see if you’re getting the traffic you should: https://scorecard.audienti.com.

William Flanagan

CEO & Founder, Audienti. Former VP-Cognio, Founder-sentitO/Verso, SALIX/Tellabs, PrimaryAccess/3Com, CompuServe. Expert in data-driven marketing.

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