Our Marketing Tribe – the 3 steps to creating a marketing tribe attention map
While it’s nice to think that our voting decisions are based purely on how well the platforms of each of the candidates aligns with our own individual set of beliefs
The Perfectionist’s Dilemma — Perfection is the Enemy of Progress
The Perfectionist’s Dilemma: Introduction The Perfectionist’s Dilemma is nearly universally applicable for all settings. Of course, it affects us marketeers as well. Because we are creators. We market with content.
The Twitter Explore Tab is here
As promised in the social media guide, here is a quick update on Twitter replacing Twitter Moments with a consolidated Twitter Explore tab. Twitter has recently subsumes Twitter Moments into a
The 8 Types of Brand Advocates
This blog post is about brand advocates, specifically about the eight types of brand advocates that I have identified on social media. Yes, I am afraid, that we are not done
Engaging with your perfect buyer
… with the help of the perfect buyer archetypes! It is my firm belief that the trend in marketing is to move away from manipulative seller-buyer relationships to a more
Spy on Your Competitors: Adopting Winning Strategies
Our growth hacker wrote the thorough and extensive guide “How to Spy on Your Competitors .” In it, he describes the manual way one could go about putting together a competitive