social media
William

The Twitter Explore Tab is here

As promised in the social media guide, here is a quick update on Twitter replacing Twitter Moments with a consolidated Twitter Explore tab. Twitter has recently subsumes Twitter Moments into a

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growth hacking
William

The 8 Types of Brand Advocates

This blog post is about brand advocates, specifically about the eight types of brand advocates that I have identified on social media. Yes, I am afraid, that we are not done

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growth hacking
William

Engaging with your perfect buyer

… with the help of the perfect buyer archetypes! It is my firm belief that the trend in marketing is to move away from manipulative seller-buyer relationships to a more

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martech stack
William

4 Marketing Tasks You Should Not Automate

Marketing automation is considered a must-have component of any successful marketing mix in today’s marketing landscape. It comes with its challenges, of course, but when done right automation can give

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