In order to begin talking about content curation we first have to understand the concept of curation. Curation is essentially collecting and organizing information in a simplistic manner in order for it to be displayed to an audience. This process has been an essential part of museums and art galleries for a long time. Curators…

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One-to-one marketing, also articulated as 1:1 marketing, may seem like a new idea because of its current popularity among marketing circles, but it has actually been around for some time. The concept is fairly basic: a customer relationship management (CRM) strategy emphasizing a company’s personalized interactions with its customers. However, with technology advancing capabilities for…

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Multi-channel marketing (sometimes called cross-channel or omni-channel marketing) is an exhausting concept that entails extensive planning and analyzing. It takes a full creative marketing team to implement a multi-channel marketing initiative, making it critical for everyone to be in agreement about your audience, messaging, branding and overall goals. With so many moving parts, i.e. so many channels, make…

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Cyber Monday has grown well beyond the cute little promo day for people too timid to fight the hordes at brick-and-mortar stores. Marketers have two weeks to step up their game and compete for those millions of eyeballs, clicks, and dollars. The best way to stand out in the crowd is to customize your Cyber…

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It seems to come earlier and earlier every year, but the holiday season will be here before you know it. What does that mean for your marketing, especially your social media marketing?

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We hope you realize by now the importance of engaging with your customers on a personal level. Having a message that’s laser-focused leads to stronger content that resonates with more people, which in turns leads to higher conversion rates. But do you know how to take that abstract knowledge and make it work for you…

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This post goes along with our buyer persona article. Just as marketers generate a buyer persona for each ideal customer, in order to create campaigns targeted toward them, they also create campaigns targeted to different segments of their customers. This strategy is called 2-tier content marketing.

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If there’s a golden rule of marketing, it’s this: know who you’re marketing to. All the technology and social media in the world can’t help you if you’re not creating campaigns that effectively target your ideal audience. One time-honored tool that helps pinpoint your target audience is a buyer persona—the end result of the mountains…

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Forums are old-school, no question. They have been around almost since the beginning of the Internet; they certainly predate social media. And yet, forums may well be the future of marketing.

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