Keyword research is identifying what words or phrases users are searching for that directly relate to your business or product. Finding the right keywords is a significant component for development. Until you find the keywords and phrases that your website needs to rank for, you cannot fully optimize your website to receive the appropriate amount…

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You know the old saying: one man’s spam is another man’s marketing email. Although email marketing is one of the most effective forms of direct marketing, it is increasingly challenging to get your email into people’s inboxes AND to get them to actually read it.

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Social media is not magic. You need to make it work for your company, just like any other form of marketing. So what’s the big secret? Fortunately, just like any other form of marketing, it’s all about targeting your ads to the right people, using the right channels.

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