Scientists don’t draw conclusions without empirical research; verdicts are not made without evidence; and by the same token, business practices should also be data-driven. If you play your cards right, assessing predictive metrics and content KPIs can strengthen the different elements of your marketing mix. Free download: Before embarking on a massive SEO overhaul, make sure your website’s…

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To stay competitive, your business must implement a working social media strategy. You need to track different metrics to determine the success of your social media marketing efforts. Tracking and measuring is important regardless of whether you are just starting online or already have a strong Internet presence. Social media metrics can help you determine…

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