Scientists don’t draw conclusions without empirical research; verdicts are not made without evidence; and by the same token, business practices should also be data-driven. If you play your cards right, assessing predictive metrics and content KPIs can strengthen the different elements of your marketing mix. Free download: Before embarking on a massive SEO overhaul, make sure your website’s…

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With any novel technology comes its promises and pitfalls. It may have taken some a while to work out the unforeseen flaws and kinks of the cloud … but over time cloud-based technology has taken the digital marketing world by storm. According to a recent Forbes article, 47% of marketing departments will have 60% or…

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As the number of channels and devices continues to grow, it has caused an uptick in the complexity and change in marketing norms today. And at the intersection of marketing and technology, gives rise to multichannel marketing platforms. Survival of the Fittest Among all this noise, consumers have become more and more desensitized to the…

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Marketing automation is considered a must-have component of any successful marketing mix in today’s marketing landscape. It comes with its challenges, of course, but when done right automation can give a marketing infrastructure the needed consistency to fully maximize all available marketing channels make an impression on customers and prospects. However, when incorporating marketing automation…

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This post originally appeared on Relevance. The sales funnel is about as old as time, in one way or another. Yet, despite its seemingly immortal existence, most companies struggle to identify, predict and perfect their approach to moving customers from lead to close. How can something so crucial to a business’ success still be so…

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Free Download: Want to manage your marketing automation like an expert? Download our free toolkit, Don’t Look Like a Robot with Marketing Automation. If you work in the marketing field, you have probably heard of marketing automation—the way Amazon markets their products—and how the trend toward this new system is currently gaining steam. “The marketing…

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Some websites have tens of thousands of pages, each with its own set of text, images, documents, and applications. How can you systematically make sure every page is up-to-date and has high-quality content that represents your brand well? The answer is simple: perform a content inventory.

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Choosing the right marketing automation platform isn’t easy. Businesses have a wide variety of choices and the process of finding the “perfect fit” can be very confusing. But with the right amount of planning and insight into how your business works, the process won’t be such a headache. We outline four key steps to help…

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