Project management (PM) – a skillset many marketers will openly admit they have very little patience for and very little experience in. Because of this, marketers (who tend to be on the more creative side of the scale) can often dismiss project management as time-consuming and unnecessary – a function best suited for web or…

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Email marketing—it isn’t sexy but it is a necessary element of modern marketing best practices. Are your email campaigns coming up little short on the number expected responses lately? Check out these sure-fire tips to get your emails read. Free Download: Want to manage your marketing automation like an expert? Download our free toolkit, Don’t…

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Marketing automation is considered a must-have component of any successful marketing mix in today’s marketing landscape. It comes with its challenges, of course, but when done right automation can give a marketing infrastructure the needed consistency to fully maximize all available marketing channels make an impression on customers and prospects. However, when incorporating marketing automation…

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You probably wouldn’t take advice on buying a home from someone who has never purchased one themselves… or ask for a meatloaf recipe from a friend who you know only uses their oven as extra storage space. So why are so many misconceptions about content marketing being perpetuated by non-marketing professionals and taken seriously? Here…

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The buyer’s journey is the process by which a potential consumer actively researches a product or service prior to making a purchase. For obvious reasons, gaining access to potential buyers during this process is a goal of most marketers, since the ability to influence customers during their buyer journey could very well lead to new…

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Developing a marketing campaign that resonates with your target audience requires a carefully thought-out marketing map, and even more planning if you want it to elicit the ‘calls to action’ you desire—whether that’s consumer buying, social following/sharing, or enhanced brand awareness. But getting on the radar of your target audience requires a strategic and creative…

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One of the best ways to support employee morale while also maximizing the potential and output of your workforce is to encourage and welcome content contributions and idea exchanges within the office. When adopted by staff, this strategy can help employees to feel more connected to one another as members of a team, have a…

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While the terms “social media listening” and “social media monitoring” are often used interchangeably, they actually differ in some respects. Social media monitoring involves watching social media websites for mentions, where social media listening concerns more the way a brand is perceived by consumers—and you should be incorporating both in your overall marketing strategy. Why…

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It’s officially spring … the cold, dull winter is finally over and with this change in weather comes fresh, new content blooming like the season’s first crop of daffodils. This is the time of year for new beginnings, and the perfect opportunity to take a good hard look at your content, assess how it’s performing,…

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