Email marketing—it isn’t sexy but it is a necessary element of modern marketing best practices. Are your email campaigns coming up little short on the number expected responses lately? Check out these sure-fire tips to get your emails read. Free Download: Want to manage your marketing automation like an expert? Download our free toolkit, Don’t…

Read More

Our behaviors as consumers are driven by an array of internal and external influences. Empirical research shows that consumers are influenced by psychological and behavioral elements including compulsion, habit, reason, emotion, and desire, timing, and convenience, among other factors. Consumer psychology studies provide evidence for the power of persuasion, and the various underlying factors that make…

Read More

In your career as a marketer, there will be plenty of folks who just don’t “get” what marketing is or why it is so important. They have heard chatter about what marketing is or have had some brief experience with it in the past. Some of these people confuse marketing and advertising; others believe that…

Read More

Content marketing has become ubiquitous in today’s marketing landscape. Once the savvy marketer’s secret weapon, content marketing is now considered a tried and true best practice. What caused this shift? Marketers realized that customers care about their own problems far more than they care about a company’s products, and targeted content helped to bridge that…

Read More

As a marketer, you not only need to know who your customers are. You need to know how they become your customers. Consequently, a thorough understanding of your buyer’s journey—the process a buyer undertakes when purchasing a new product—is important. But actually mapping out the process can take less than an hour.

Read More

More marketers are devoting a larger share of their marketing budgets to content marketing. In fact, a 2011 survey found that content marketing accounts for 26% of an average marketing budget, and that percentage has only increased in the past three years. And yet, many marketers find that content marketing is not effective.

Read More