B2B content marketing can very well be an expensive venture; this perception perpetuated by content marketing megastars like RedBull, who have massive marketing budgets and tons of resources. However, rolling in the dough is not an essential trait for a company or marketer looking to set up an excellent content marketing plan. If you are…

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Lists make everything simpler. And that’s really what a content inventory is: a giant list of all the content you have across your website and other channels you maintain, like social media sites. It’s time-consuming and complicated, but performing a content inventory is important. It is the first step in devising a content marketing strategy,…

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Some websites have tens of thousands of pages, each with its own set of text, images, documents, and applications. How can you systematically make sure every page is up-to-date and has high-quality content that represents your brand well? The answer is simple: perform a content inventory.

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