B2B content marketing can very well be an expensive venture; this perception perpetuated by content marketing megastars like RedBull, who have massive marketing budgets and tons of resources. However, rolling in the dough is not an essential trait for a company or marketer looking to set up an excellent content marketing plan. If you are…

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Scientists don’t draw conclusions without empirical research; verdicts are not made without evidence; and by the same token, business practices should also be data-driven. If you play your cards right, assessing predictive metrics and content KPIs can strengthen the different elements of your marketing mix. Free download: Before embarking on a massive SEO overhaul, make sure your website’s…

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You have a marketing scheme that you built from the ground up, using your inside knowledge of your company and your marketing wiles as a blueprint to guide you. All of your tools and channels are greased and ready to roll, and you’re feeling confident—congrats! That’s the first big step toward successful marketing, and it’s…

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The future is an exciting, ambiguous landscape stretching endlessly before us. It is hard to say what the future will bring, yet we humans still try to predict, with wide-eyed wonder, what it holds in store for us. When this train of thought is applied to the realm of marketing, it is hard not to…

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One of the best ways to support employee morale while also maximizing the potential and output of your workforce is to encourage and welcome content contributions and idea exchanges within the office. When adopted by staff, this strategy can help employees to feel more connected to one another as members of a team, have a…

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How much money do you spend on your content marketing? If you can’t immediately answer this question, there’s a good chance that you’re either wasting resources on an undocumented strategy or sitting on a goldmine of unexploited content. If you don’t know what the cycle, budget, timeline and lifespan of your content marketing looks like,…

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A successful marketing content lifecycle is all about nurturing. Not just with your leads, but your content too. Unfortunately many companies approach their content marketing with a “one and done” approach. This is not how successful marketers garner engagement. It’s imperative to understand where content begins, how to share it to receive maximum traction and…

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Multi-channel marketing (sometimes called cross-channel or omni-channel marketing) is an exhausting concept that entails extensive planning and analyzing. It takes a full creative marketing team to implement a multi-channel marketing initiative, making it critical for everyone to be in agreement about your audience, messaging, branding and overall goals. With so many moving parts, i.e. so many channels, make…

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Lists make everything simpler. And that’s really what a content inventory is: a giant list of all the content you have across your website and other channels you maintain, like social media sites. It’s time-consuming and complicated, but performing a content inventory is important. It is the first step in devising a content marketing strategy,…

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Some websites have tens of thousands of pages, each with its own set of text, images, documents, and applications. How can you systematically make sure every page is up-to-date and has high-quality content that represents your brand well? The answer is simple: perform a content inventory.

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