B2B content marketing can very well be an expensive venture; this perception perpetuated by content marketing megastars like RedBull, who have massive marketing budgets and tons of resources. However, rolling in the dough is not an essential trait for a company or marketer looking to set up an excellent content marketing plan. If you are…

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You have a marketing scheme that you built from the ground up, using your inside knowledge of your company and your marketing wiles as a blueprint to guide you. All of your tools and channels are greased and ready to roll, and you’re feeling confident—congrats! That’s the first big step toward successful marketing, and it’s…

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The buyer’s journey is the process by which a potential consumer actively researches a product or service prior to making a purchase. For obvious reasons, gaining access to potential buyers during this process is a goal of most marketers, since the ability to influence customers during their buyer journey could very well lead to new…

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Today’s inbound marketing focuses on the creation and dissemination of content that attracts potential customers to your company—allowing them to find you rather than you trying and grab their attention. By aligning your company’s content with the interests and issues of your target audience, you will attract inbound traffic in a more organic way. You…

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The life of a marketer is dominated by marketing engagement. We count likes, retweets, shares, comments, back links and website visits 24/7 and crave for that one viral post to catapult the brand to recognition. Even once you achieve impressive engagement the challenge of maintaining the hype and fan fare presents itself. Hopefully you’ve identified…

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Choosing the right content marketing agency is a lot like dating, which we all know is a simple, delightful process to navigate. Fortunately, if you figure out what you want and do thorough research, you can build a successful, long-lasting relationship with the right content marketing firm.

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