B2B content marketing can very well be an expensive venture; this perception perpetuated by content marketing megastars like RedBull, who have massive marketing budgets and tons of resources. However, rolling in the dough is not an essential trait for a company or marketer looking to set up an excellent content marketing plan. If you are…

Read More

You have a marketing scheme that you built from the ground up, using your inside knowledge of your company and your marketing wiles as a blueprint to guide you. All of your tools and channels are greased and ready to roll, and you’re feeling confident—congrats! That’s the first big step toward successful marketing, and it’s…

Read More

Our behaviors as consumers are driven by an array of internal and external influences. Empirical research shows that consumers are influenced by psychological and behavioral elements including compulsion, habit, reason, emotion, and desire, timing, and convenience, among other factors. Consumer psychology studies provide evidence for the power of persuasion, and the various underlying factors that make…

Read More

While it’s nice to think that our voting decisions are based purely on how well the platforms of each of the candidates aligns with our own individual set of beliefs and values, it is far more likely that our ballots are cast based on the outcomes of carefully targeted and optimized political marketing campaigns. Initially,…

Read More

The concept of marketing funnel automation has been around for decades. In the 80s, for example, instead of being added to an email campaign, marketers would enroll prospectives into snail mail campaigns if the prospectives completed a certain action, such as signing up for a cassette tape auto-pay/ship program. Today, technology has taken that same…

Read More

The future is an exciting, ambiguous landscape stretching endlessly before us. It is hard to say what the future will bring, yet we humans still try to predict, with wide-eyed wonder, what it holds in store for us. When this train of thought is applied to the realm of marketing, it is hard not to…

Read More

You probably wouldn’t take advice on buying a home from someone who has never purchased one themselves… or ask for a meatloaf recipe from a friend who you know only uses their oven as extra storage space. So why are so many misconceptions about content marketing being perpetuated by non-marketing professionals and taken seriously? Here…

Read More

The buyer’s journey is the process by which a potential consumer actively researches a product or service prior to making a purchase. For obvious reasons, gaining access to potential buyers during this process is a goal of most marketers, since the ability to influence customers during their buyer journey could very well lead to new…

Read More

It’s officially spring … the cold, dull winter is finally over and with this change in weather comes fresh, new content blooming like the season’s first crop of daffodils. This is the time of year for new beginnings, and the perfect opportunity to take a good hard look at your content, assess how it’s performing,…

Read More