A great blog is key to any business’ success today, but just having excellent blog content is only part of what will boost traffic and showcase your company’s expertise. You need a good strategy, to take site content from just being good – to being great. Here are five ways to boost your blog content…

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More and more businesses are turning to social media as a source for news, inspiration, and peer engagement. Social media provides users with up-to-the-minute and succinct information in an easily and quickly digestible format perfect for today’s busy working class. Even professional journalists and reputable news outlets are turning to social media influencers for content.…

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Content marketing has become ubiquitous in today’s marketing landscape. Once the savvy marketer’s secret weapon, content marketing is now considered a tried and true best practice. What caused this shift? Marketers realized that customers care about their own problems far more than they care about a company’s products, and targeted content helped to bridge that…

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Marketing automation software is a great boon to marketers, no question. It allows companies to do more things without having to do them by hand. However, more is not always better. Just because you can mechanize the process doesn’t mean you should take all the personality out of your marketing.

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Some websites have tens of thousands of pages, each with its own set of text, images, documents, and applications. How can you systematically make sure every page is up-to-date and has high-quality content that represents your brand well? The answer is simple: perform a content inventory.

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