Just like you go to the doctor for your annual physical, your marketing plan requires consistent check-ups to ensure that it’s healthy and running like smoothly. Regular testing is one way to ensure that all of your tools and systems are working properly, but another great way to gauge the health of your marketing is…

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Email marketing—it isn’t sexy but it is a necessary element of modern marketing best practices. Are your email campaigns coming up little short on the number expected responses lately? Check out these sure-fire tips to get your emails read. Free Download: Want to manage your marketing automation like an expert? Download our free toolkit, Don’t…

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You have a marketing scheme that you built from the ground up, using your inside knowledge of your company and your marketing wiles as a blueprint to guide you. All of your tools and channels are greased and ready to roll, and you’re feeling confident—congrats! That’s the first big step toward successful marketing, and it’s…

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One of the best ways to support employee morale while also maximizing the potential and output of your workforce is to encourage and welcome content contributions and idea exchanges within the office. When adopted by staff, this strategy can help employees to feel more connected to one another as members of a team, have a…

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One-to-one marketing, also articulated as 1:1 marketing, may seem like a new idea because of its current popularity among marketing circles, but it has actually been around for some time. The concept is fairly basic: a customer relationship management (CRM) strategy emphasizing a company’s personalized interactions with its customers. However, with technology advancing capabilities for…

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More and more businesses are turning to social media as a source for news, inspiration, and peer engagement. Social media provides users with up-to-the-minute and succinct information in an easily and quickly digestible format perfect for today’s busy working class. Even professional journalists and reputable news outlets are turning to social media influencers for content.…

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When you’re marketing your business, no matter how exciting or mundane the product is, your mission is to accrue customers. If you find yourself asking, “Where are my customers?” it’s time to evaluate what you’re doing and not doing to deter them. Don’t do your brand a disservice by not showcasing your content properly or…

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Customer engagement is easier said than done. Every company knows they need to interact with both potential and existing users to secure and retain their business. But as with all relationship building—and that’s exactly what customer engagement is—you can’t force it.

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