Email marketing—it isn’t sexy but it is a necessary element of modern marketing best practices. Are your email campaigns coming up little short on the number expected responses lately? Check out these sure-fire tips to get your emails read. Free Download: Want to manage your marketing automation like an expert? Download our free toolkit, Don’t…

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Free Download: Want to manage your marketing automation like an expert? Download our free toolkit, Don’t Look Like a Robot with Marketing Automation. If you work in the marketing field, you have probably heard of marketing automation—the way Amazon markets their products—and how the trend toward this new system is currently gaining steam. “The marketing…

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Cyber Monday has grown well beyond the cute little promo day for people too timid to fight the hordes at brick-and-mortar stores. Marketers have two weeks to step up their game and compete for those millions of eyeballs, clicks, and dollars. The best way to stand out in the crowd is to customize your Cyber…

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You know the old saying: one man’s spam is another man’s marketing email. Although email marketing is one of the most effective forms of direct marketing, it is increasingly challenging to get your email into people’s inboxes AND to get them to actually read it.

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Choosing the right marketing automation platform isn’t easy. Businesses have a wide variety of choices and the process of finding the “perfect fit” can be very confusing. But with the right amount of planning and insight into how your business works, the process won’t be such a headache. We outline four key steps to help…

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