In today’s uber digital and social media-driven world, online engagement is a never-ending story. You’ve probably heard the age-old notion: we have two ears and one mouth so use them in that proportion—and this virtue rings true when it comes to implementing social listening within your marketing mix. Monitoring social media for content related to your brand must…

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For start-up and small businesses, achieving brand recognition is integral to gaining an online following. Finding influencers in high places can help. The support of prominent, and most importantly, relevant influencers, can get your content seen on social media, linked to in blogs and resonating in your key market’s conversations. With the seemingly endless number of…

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Brand advocates are more than just loyal customers. They love your brand and want the whole world to know it. Having brand advocates who actively promote your product or service generates conversations about your brand that can result in more leads and more traffic. So how do you turn followers of your brand into brand…

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