Keyword research is identifying what words or phrases users are searching for that directly relate to your business or product. Finding the right keywords is a significant component for development. Until you find the keywords and phrases that your website needs to rank for, you cannot fully optimize your website to receive the appropriate amount…

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While keyword research isn’t the sexiest of marketing tasks, it’s an essential part of maximizing your resources in an ever-evolving digital landscape. Obviously, ranking for the right keywords related to your product or offering is like finding your marketing sweet spot. Researching your keywords tells you exactly how to grow your audience, by giving you insight…

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I’m sure you’ve heard of this so-called “keyword research” process. Learning how to effectively execute keyword research is essential to social media marketing success. But what really is keyword research and how do you go about it? It’s not as daunting as it sounds. If you’ve ever heard of market research, keyword research is virtually…

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Keyword research is identifying what words or phrases users are searching for that directly relate to your business or product. Finding the right keywords is a significant component for development. Until you find the keywords and phrases that your website needs to rank for, you cannot fully optimize your website to receive the appropriate amount…

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Business Dictionary defines the “Silo Mentality” as a mindset present when certain departments or sectors do not wish to share information with others in the same company. Goin on to point out that [t]his type of mentality will reduce efficiency in the overall operation, reduce morale, and may contribute to the demise of a productive…

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