While keyword research isn’t the sexiest of marketing tasks, it’s an essential part of maximizing your resources in an ever-evolving digital landscape. Obviously, ranking for the right keywords related to your product or offering is like finding your marketing sweet spot. Researching your keywords tells you exactly how to grow your audience, by giving you insight…

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I’m sure you’ve heard of this so-called “keyword research” process. Learning how to effectively execute keyword research is essential to social media marketing success. But what really is keyword research and how do you go about it? It’s not as daunting as it sounds. If you’ve ever heard of market research, keyword research is virtually…

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