Just like you go to the doctor for your annual physical, your marketing plan requires consistent check-ups to ensure that it’s healthy and running like smoothly. Regular testing is one way to ensure that all of your tools and systems are working properly, but another great way to gauge the health of your marketing is…

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Email marketing—it isn’t sexy but it is a necessary element of modern marketing best practices. Are your email campaigns coming up little short on the number expected responses lately? Check out these sure-fire tips to get your emails read. Free Download: Want to manage your marketing automation like an expert? Download our free toolkit, Don’t…

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The buyer’s journey is the process by which a potential consumer actively researches a product or service prior to making a purchase. For obvious reasons, gaining access to potential buyers during this process is a goal of most marketers, since the ability to influence customers during their buyer journey could very well lead to new…

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Spring has nearly sprung, which means it’s time to do some spring cleaning around your shop, and the best place to start is by dusting off and taking a fresh look at your old leads! If your company is like most, chances are you have a pile of old prospects laying around in a closet…

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A while back we sat down with Dan Scalco, an expert in online business growth and founder of Growth Signal, to learn how he drove over a 120,000 leads to a client site in under 24 hours. We’d be remiss to not share his strategy that drove so many leads to his client’s website that it crashed…

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Marketing automation is a great tool, but it’s just that: a tool. You need to learn how the software works, and make it work for your product. Getting a handle on the timeline—when it can be used most effectively—is a good first step to understanding marketing automation best practices, including all the ways marketing automation…

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