Email marketing—it isn’t sexy but it is a necessary element of modern marketing best practices. Are your email campaigns coming up little short on the number expected responses lately? Check out these sure-fire tips to get your emails read. Free Download: Want to manage your marketing automation like an expert? Download our free toolkit, Don’t…

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The concept of marketing funnel automation has been around for decades. In the 80s, for example, instead of being added to an email campaign, marketers would enroll prospectives into snail mail campaigns if the prospectives completed a certain action, such as signing up for a cassette tape auto-pay/ship program. Today, technology has taken that same…

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Multi-channel marketing (sometimes called cross-channel or omni-channel marketing) is an exhausting concept that entails extensive planning and analyzing. It takes a full creative marketing team to implement a multi-channel marketing initiative, making it critical for everyone to be in agreement about your audience, messaging, branding and overall goals. With so many moving parts, i.e. so many channels, make…

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Marketers don’t create time consuming content because they want to fill blank space on a website. Content marketing for the buyer journey requires having a deeper understanding of the target consumer. Tracking at what point a lead becomes a potential buyer allows marketers to track the length of time it takes to convert a lead into a…

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A while back we sat down with Dan Scalco, an expert in online business growth and founder of Growth Signal, to learn how he drove over a 120,000 leads to a client site in under 24 hours. We’d be remiss to not share his strategy that drove so many leads to his client’s website that it crashed…

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“I mean, for nearly three thousand years man has been searching for leads. It’s not something to be taken lightly. It’s like nothing you’ve ever gone after before.” Ok, so Indiana Jones wasn’t talking about leads or audience discovery. But we like to think of  these processes as a challenging, yet exciting Indiana Jones-esque journey.…

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Marketing automation is a great tool, but it’s just that: a tool. You need to learn how the software works, and make it work for your product. Getting a handle on the timeline—when it can be used most effectively—is a good first step to understanding marketing automation best practices, including all the ways marketing automation…

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